BrandXP

Drive therapy and access program awareness and pullthrough

Current State

Brand content is scattered, one-size fits all, and suffers from low utilization and awareness.

XX% dropoff from typical

brand.com⁠

access.com⁠

⁠

<15% of patients enrolled into Patient Support (though they are 20% more likely to reach first fill if enrolled)

Limited ability to personalize content to specific personas and state (e.g. recently prescribed)

Key Features

BrandXP drives pre-Rx therapy awareness, benefits verification, education and program enrollment

Persona-Personalized Conversations - HCPs and patients can engage with personalized content tailored to their persona and needs

LLM-Powered Experience - Allow HCPs and patients to engage with brand and Access content via MLR-approved natural search with built in PAE detection and escalation

Next Best Action - Recommend actions that drive Rx pullthrough based on user intents (e.g. PS enrollment, pre-BV lookup)

Preliminary Benefit Verification - Look up actual payer coverage and potential out of pocket cost using patient details

Analytics and Insights - Detailed insights on patient and HCP engagement with content to drive continuous improvement of content. These insights will enhance future marketing spend and messaging

Scalable Configuration - Use Lifeink’s Admin UX to own and scale content, experience, and MLR reviews across brand therapeutic areas and personas

Patient Demos

Patient Demos

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