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Jack's Donuts

Brand

Projects

Data

Billables

Team Tasks

Explore

Website

Website content

Clarity call insight notes

Clarity call insight notes

Make fresh donuts available later in the day

Frustrations when it gets busy (especially with kids)

Not all donut lovers a morning folks

Maybe new north-side needs a new location

How-to section for storing, reheating, and freezing donuts

And other tips

Tips on ordering for different moments

Events

Mornings with friends/sleepovers, etc

Surprised at it’s cleanliness

Pushing hard on merch was a turn-off

Talk and promote more of what we’re doing in the community

Promos to be available at all locations

Gift cards

Loyalty

Mobile app isn’t the only solution (need online desktop ordering)

PWA is the solution

New Castle location should be the locations template for successful franchising

Pastry items that aren’t quite as sweet might attract more customers.

Want to stand out? Monitor reviews on Yelp and Google and address them

Per locations

There are no rows in this table

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Message ideas

Family

Customers

Holidays / Sub-holidays (National Coffee Day)

Every holiday deserves Jack’s

Product

Customers = Regular people from all walks of life

Jack’s is a part of everything/everywhere

Prop up locations

Play between old school (beginnings) mindset rebuilt for modern day

Tell a story everywhere

Four important stories brands need to thrive

The Value Story

A story of what you offer and how it impacts the user

Storybrand: Character want / external, internal, philosophical problem

Bridges the value gap

The Customer Story

A story of the customer’s journey to finding your offer

Storybrand: Empathy and authority

Bridges the guide gap

The Purpose Story

A story that inspires people to take action

Storybrand: Steps and CTAs

Gives customers a plan of action

The Owner Story

A story of who and why the company began

As it pertains to helping or inspiring action from the customer

Bridges the credibility gap

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