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Jack's Donuts
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Clarity call insight notes
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Make fresh donuts available later in the day
Frustrations when it gets busy (especially with kids)
Not all donut lovers a morning folks
Maybe new north-side needs a new location
How-to section for storing, reheating, and freezing donuts
And other tips
Tips on ordering for different moments
Events
Mornings with friends/sleepovers, etc
Surprised at it’s cleanliness
Pushing hard on merch was a turn-off
Talk and promote more of what we’re doing in the community
Promos to be available at all locations
Gift cards
Loyalty
Mobile app isn’t the only solution (need online desktop ordering)
PWA is the solution
New Castle location should be the locations template for successful franchising
Pastry items that aren’t quite as sweet might attract more customers.
Want to stand out? Monitor reviews on Yelp and Google and address them
Per locations
There are no rows in this table
⁠

Message ideas

Family
Customers
Holidays / Sub-holidays (National Coffee Day)
Every holiday deserves Jack’s
Product
Customers = Regular people from all walks of life
Jack’s is a part of everything/everywhere
Prop up locations
Play between old school (beginnings) mindset rebuilt for modern day

Tell a story everywhere

Four important stories brands need to thrive

The Value Story

A story of what you offer and how it impacts the user
Storybrand: Character want / external, internal, philosophical problem
Bridges the value gap

The Customer Story

A story of the customer’s journey to finding your offer
Storybrand: Empathy and authority
Bridges the guide gap

The Purpose Story

A story that inspires people to take action
Storybrand: Steps and CTAs
Gives customers a plan of action

The Owner Story

A story of who and why the company began
As it pertains to helping or inspiring action from the customer
Bridges the credibility gap
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