Script

Great videos start with a great script. Here, we prompt you on the best way to write your script. Once you're done with your first draft, your Smithy scriptwriter will give feedback. You can implement that feedback (or not). Then your script is locked and we move into production 🎥 🚀

Your Script

Your Script

WORDS

IMAGERY

SMITHY TIPS

In this column, write the words you want to appear in the video. These will appear as text on screen. Remember, a 60-second video is between 120-150 words.

In this column, describe the imagery you’d like to see. You can simply describe this imagery and we’ll find it in the Smithy Footage Library. Or you can point us to specific shots you’ve uploaded – just give us the file name. Great options include screenshots or links to specific imagery. Anything to help our editors understand your vision.

HOOK. You have 3-7 seconds to hook your audience. That's 15 words. Intrigue them, wow them, or make them laugh. It doesn’t have to be crazy – it does have to make them stop.

CHAPTER 1. You can introduce the problem, the world we are in, or your brand. Often, audiences stop watching midway through this chapter, so say everything you need them to hear. Go for about 30 seconds here, or 60 words.

CHAPTER 2. Get to the solution. It might be your offer, or something that the audience can do themselves to solve the problem. Again, surprise your audience to keep them engaged. 15 seconds or 30 words.

RESOLUTION. Leave them with a call-to-action – give them something to do. It might be to sign up, buy your thing, or even just share the video. 5-15 seconds. 10-20 words here.

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