Hey, I’m Shivam — I’m the co-founder and CEO of Flock. I spent over five years working in product growth, and one of the most effective acquisition tactics I saw was referral programs. They drove low-CAC, high-quality growth — but every time we built them, they were painful to launch and even harder to iterate on.
We looked for existing solutions, especially for mobile, and realized nothing in the market truly solved the problem — so we decided to build it.
Flock is a mobile-first referral platform that gives companies everything they need to launch a referral program in days — UI, messaging, SDKs, the whole stack — and more importantly, gives marketers the tools to continuously test and optimize without needing engineers.
We’re solving a problem we felt firsthand, and one that’s becoming more important as paid channels get more expensive and many folks we talk to are looking to grow more efficiently
Questions
Background
What does your investment process typically look like? What do you look for?
What level of traction are people coming to you with?
What involvement do you have after an initial investment is done?
How do you help? Examples.
Advice
How do you decide how much to raise, and as a Canadian startup, should we raise in CAD or USD?
How do you run reverse due diligence on a fund to know if they’re a good fit?
In your opinion, which accelerator program is a real signal (outside of YC)? What do you think of TechStars?
Are there one or two mobile-first apps in your portfolio that are thinking about growth where a strong referral engine could help — and you'd be open to intro’ing us?
Potentially
I'll share our memo ahead of time—can I ask for specific feedback on how to improve it?
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