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GPT wrote a Referrals Manifesto

🕊️ Flock Manifesto

Rethinking Referrals from First Principles

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Referrals are broken — and everyone knows it.

The tools most companies use today (Viral Loops, GrowthSurf, etc.) were built for a world where one-size-fits-all templates and vanity metrics were good enough.

But they’re not.

The truth is that most referral programs fail — not because people don’t want to refer, but because the incentives are too shallow, the triggers are too narrow, and the tools don’t let you learn.

Referrals aren’t a widget. They’re a lever — and levers need to be tested, tuned, and optimized over time.

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At Flock, we believe the future of referrals is programmable.

We’re building the first Incentive Orchestration Platform — a system designed to help companies discover what actually drives action, not just what looks good in a dashboard.

We don’t guess what works. We search.

Flock is built for growth teams who want to treat incentives the same way they treat landing pages or pricing:

as something you test

something you iterate on

and something that should be deeply tied to user behavior

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What makes Flock different?

🧠 Behavior-first architecture Reward users for what they do, not just who they are. Trigger rewards based on events, context, or categories — not just "signup."

⚙️ Modular reward rules One campaign. Many triggers. Many outcomes. Build multiple rules with different payouts, activation logic, and messaging — no engineers required.

📡 Dynamic message orchestration Every reward rule has its own invite flow, its own messaging, its own logic. Multi-channel, deeply personalized, and zero guesswork.

📊 Experimentation built in Change reward amounts. Change triggers. See what actually moves the needle — and prove it with data.

🧩 Plays nicely with your stack We’re CDP-native — plug into Segment, RudderStack, etc. No more webhook hell.

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Our Belief

If referrals are a core growth loop, they deserve the same experimentation infrastructure as onboarding or pricing.

Flock gives you that engine.

You’re not just launching a program — you’re searching the space of what’s possible. And we’re building the tool to help you find what works — faster than anyone else.

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Join us. As a partner, as a builder, or as a believer that incentives are one of the most powerful, yet under-optimized growth tools on the planet.

Let's build the incentive layer of modern growth.

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