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Dominic - Ripple Ventures

👋 Opening (30–60 sec)

Hey, I’m Shivam — I’m the co-founder and CEO of Flock. I spent over five years working in product growth, and one of the most effective acquisition tactics I saw was referral programs. They drove low-CAC, high-quality growth — but every time we built them, they were painful to launch and even harder to iterate on.
We looked for existing solutions, especially for mobile, and realized nothing in the market truly solved the problem — so we decided to build it.
Flock is a mobile-first referral platform that gives companies everything they need to launch a referral program in days — UI, messaging, SDKs, the whole stack — and more importantly, gives marketers the tools to continuously test and optimize without needing engineers.
We’re solving a problem we felt firsthand, and one that’s becoming more important as paid channels get more expensive and many folks we talk to are looking to grow more efficiently

Questions

What’s getting you excited about what we’re building? Where would you want to dig in more before building conviction?
Tell me more about your community-driven growth thesis. What are you investing in and why?
What other thesis areas do you have and why? Are you a thesis driven fund?
What involvement do you have after an initial investment is done? How do you help? Examples.
How’s the Vancouver tech ecosystem compared to Toronto and other markets?

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