Hey, I’m Shivam — I’m the co-founder and CEO of Flock. I spent over five years working in product growth, and one of the most effective acquisition tactics I saw was referral programs. They drove low-CAC, high-quality growth — but every time we built them, they were painful to launch and even harder to iterate on.
We looked for existing solutions, especially for mobile, and realized nothing in the market truly solved the problem — so we decided to build it.
Flock is a mobile-first referral platform that gives companies everything they need to launch a referral program in days — UI, messaging, SDKs, the whole stack — and more importantly, gives marketers the tools to continuously test and optimize without needing engineers.
We’re solving a problem we felt firsthand, and one that’s becoming more important as paid channels get more expensive and many folks we talk to are looking to grow more efficiently
🧠 What You Want to Learn
When the opportunity arises, consider asking:
I saw you’ve been mentoring early-stage founders — what areas do you typically focus on, and where do you find yourself giving the most useful advice?
What’s one mistake you’ve seen founders make repeatedly in the first 12 months that you try to help them avoid?
Have you seen any effective strategies founders use to keep investors close between rounds, especially if they’re not raising right away?
I'd love to understand more about Exit North’s fund; where do you focus, what’s your thesis, etc. Do you fund more consumer or B2B fintech?
Could you walk me through your typical investment process following an introduction like this?
ASK
Are there one or two mobile-first apps in your portfolio that are thinking about growth where a strong referral engine could help — and you'd be open to intro’ing us?
Do you have anyone in your network that might be an expert in this domain and might be good to talk to?
Can you review our investor memo and give us feedback?
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