Topics/themes

Based on the Aquasan 20th-anniversary campaign's goals—highlighting their journey, team, family-oriented nature, and long-term vision—here are 8 unique story themes for the video series:

1. Founding Story and Legacy

Theme: How It All Started Key Focus: Share the origin story of Aquasan, featuring the founder, Gilles, and why he started the company. Highlight the challenges and milestones that have defined the company’s journey over the past 20 years, establishing them as a trusted partner in wastewater treatment.

Potential Content: Conversations between Gilles and Phil about how Aquasan has evolved over the years, bringing in old photos, past projects, and key achievements.

2. Family-Owned, Family Values

Theme: The Heart of Aquasan: Family Key Focus: Emphasize the family-owned aspect of Aquasan and how family values are central to their business approach. Focus on the bond between the leadership team and how this family dynamic builds trust with clients.

Potential Content: Candid conversation between Phil and Gilles about running a family business, including insights into how their family principles influence their decision-making.

3. Employee Spotlights and Company Culture

Theme: Meet the Team Key Focus: Showcase Selene and other core employees who help drive the company forward. Highlight their roles, how they contribute to the mission, and what makes Aquasan's small, close-knit team special.

Potential Content: A more casual, roundtable-style video where team members discuss their favorite aspects of working at Aquasan and the importance of their work.

4. Innovation and Technology

Theme: Driving Innovation Key Focus: Highlight how Aquasan has stayed at the forefront of wastewater treatment technology over the years. Discuss the cutting-edge methods and solutions they’ve implemented, focusing on their forward-thinking approach to waste remediation.

Potential Content: Phil and Selene discussing the evolution of the company’s technology, with footage of the equipment they use today versus 20 years ago.

5. Client Relationships and Success Stories

Theme: Building Long-Term Partnerships Key Focus: Feature one or two key clients who’ve been with Aquasan for years. Share how these relationships have grown over time and how Aquasan’s family-oriented service has built trust.

Potential Content: Conversations with clients (or reenacted testimonials) discussing their long-term experience working with Aquasan and what makes the company stand out.

6. Commitment to Sustainability and Community Impact

Theme: Sustainability and the Future Key Focus: Emphasize Aquasan’s role in protecting the environment and ensuring that wastewater is treated responsibly. Highlight their commitment to sustainability, especially for industries like agri-food and animal production.

Potential Content: Phil and Selene discussing how their work contributes to a greener future, combined with visuals of clean waterways and sustainable practices.

7. Challenges and Triumphs

Theme: Overcoming the Odds Key Focus: Highlight the key challenges Aquasan has faced over the years, from industry changes to economic hurdles. Focus on how they’ve persevered through difficult times and grown stronger as a company.

Potential Content: A conversation between Gilles and Phil reflecting on some of the toughest moments in the company’s history, paired with success stories that came out of those struggles.

8. Vision for the Future

Theme: The Next 20 Years Key Focus: Look ahead to the future. What’s in store for Aquasan over the next 20 years? Focus on the company’s long-term vision, how they’re preparing to stay innovative, and their ongoing commitment to clients and sustainability.

Potential Content: Phil and Selene sharing their vision for the company’s future, focusing on growth areas like entering new markets, staying ahead in technology, and maintaining their family values.

⁠

Each of these themes tells a different part of the Aquasan story, blending family legacy, innovation, client relationships, and sustainability into a cohesive campaign. The storytelling can feel intimate, personal, and engaging while reflecting the depth and commitment of a 20-year-old family-owned business.

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