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Research / Design

Research

Determine the space that you’d like to solve. This usually comes from a market insight that you’d like to uniquely build for.
Within that space, find a group of people who are trying to do something, but currently can’t. Either a solution doesn’t exist at all or there’s a large barrier in the way.
Make a list of people to interview in that target market.
Reach out to them ー make sure there’s a give and an ask.
Create a discussion guide.
Hold the call.
Synthesize the call notes and pull themes to begin developing on
Keep the interested interviewees informed on progress.

Finding the space

Where is their a current problem?
What industry do you currently have knowledge, skills, and abilities in?

Target

Who are your target customers / users?
What to they care about?
What are they trying to do?
What would make them successful?

Contact List

Put together a group of people who you can talk with, better understand, share your concepts, and get feedback from.

Potential Users
Name
Email
Social Link
Outreach status
1
Tody Psundo
tody@gmail.com
linkedin.com/profile
Pending
2
Jessica Park
jess@hey.com
twitter.com/profile
Reached out
3
Toni Mendez
toni@mendez.com
linkedin.com/profile
In Contact
4
Ken Burns
kburnz51@yahoo.com
linkedin.com/profile
Booked Session
5
Jason Philborne
jp@gmail.com
twitter.com/profile
Keep informed
There are no rows in this table
⁠
Outreach statuses
Name
Description
1
Pending
On the list but haven’t reached out
2
Reached out
Sent out and tried to contact. Could add multiple touch points here.
3
In Contact
They responded and we are talking
4
Booked Session
Got an interview / test on the calendar.
5
Session Held
Had the meeting
6
Not interested
Responded “no thanks” or “please unsubscribe me asshole.”
7
Keep informed
Positive session and wants access to beta, to explore more, to purchase at some point.
There are no rows in this table
⁠


Outreach messaging

Hey [name],
[Something personal about them or a connection]. I’m reaching out to [purpose]. [1 line about what the product / service solves].
Let me know if you’re interested and I can send over some available times.
All the best,
[your name]

Discussion Guide

Open-ended questions are the best and tend to fall in personal, activities, and feedback.
Personal
Tell me about what you do
What do you care about?

Activities
Share a typical day
When you are trying to do [x], take me through the steps.
What gets in your way? How do you current solve for that?

Feedback on a concept, mockups, or prototype
It’s important participants vocalize what they are seeing and feeling.
If you wanted to do [x], how would you do it here?
How would you imagine fitting into your day?
How would you explain this to a friend / colleague?

Hold the calls

Create a new page for each participant that you interview. Take notes there.
Record in Zoom. Upload to YouTube.
Call out any direct quotes

Synthesize themes into a findings write-up

Create a new page.
What did you hear often?
Common pain points, user flows?
Point back to specific quotes and clips.
Visually communicate through drawings, charts, and graphs.
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