Key Takeaways:
Website copy development
Bring the energy of you
As heard on/seen on
Showing not Telling
An Opt-in is really pre-work to working with you - TedTalk - They need to be leaning in
Who do you like working with - ICP
People will Skim and Scan
Ideas Sparked:
Sarah is the brand...switch to that? Layla - Process Driven
My calendar is your calendar
Take Action: