Changing the World with Words: How to Create Action Inspiring Copy for Your Website and Opt-in

Key Takeaways: Website copy development Bring the energy of you As heard on/seen on

Showing not Telling

An Opt-in is really pre-work to working with you - TedTalk - They need to be leaning in

Who do you like working with - ICP People will Skim and Scan

Ideas Sparked:

Sarah is the brand...switch to that? Layla - Process Driven My calendar is your calendar

Take Action:

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