Marketing Guide - Disco Accelerator

Marketing Guide for Live Course Creators

Explore

Resources & Tools

We've pulled together some helpful tools and resources to equip you with what you'll need for a successful marketing launch of your live learning experience.

Content calendar - Sonia to send

⁠

Creator Content Calendar Template⁠

⁠

Launch template planner:

⁠

WhatFeatures.io Launch Calendar templates (make a copy)⁠

⁠

Audience Building:

Resources:

⁠

How to build a website which converts email subscribers⁠

⁠

Writer David Perell’s approach to getting thousands of new email subscribers⁠

⁠

Growth Tactics and Audience Building, with Julian Shapiro of Demand Curve⁠

⁠

Tools:

⁠

Tweetdeck⁠

- single tweets.

⁠

Typefully⁠

- building threads.

⁠

Buffer⁠

for social scheduling

⁠

Twitter Intent Creator⁠

for pre-populated shareable tweets

⁠

Landing Pages:

Examples:

⁠

Better Sheets⁠

⁠

30×500⁠

⁠

Profitable Newsletters⁠

⁠

Everyone Can Build a Twitter Audience⁠

⁠

Building a Second Brain⁠

⁠

SEO That Works⁠

⁠

Sales For Founders⁠

⁠

Newsletter Accelerator Course⁠

⁠

Your First Rental Property⁠

⁠

Design for Developers⁠

⁠

Resources:

⁠

My step-by-step guide to landing pages that convert⁠

⁠

Let your customers write your copy for you⁠

⁠

Community:

Resources:

⁠

Marketing Examples - How I promote my content⁠

⁠

The key to self promotion on Reddit⁠

⁠

Kai Elmar Sotto on Building Community - Disco Session⁠

⁠

Credit:

Stefan Palios⁠

for taking notes.

⁠

Social Proof:

Pre-Launch Loop Examples:

⁠

Steph Smith - Hidden Hours: Doing Time Right Alarm ⏰⁠

⁠

Dave Gerhardt - Laws of Copywriting (Twitter)⁠

LinkedIn⁠

⁠

Tools:

⁠

Shoutout for testimonial wall on webpage⁠

⁠

Resources:

⁠

Corey Haines - Everything you need to know about social proof⁠

⁠

Building in Public:

Resources:

⁠

The Building in Public How-To Guide⁠

⁠

Justin Welsh - LinkedIn Operating System Thread⁠

⁠

Podcasts, articles and case studies

⁠

How we launched minimum viable video for the first time - Julian Saxena⁠

⁠

Blogger Earns $140,000 from Beta Phase of Online Course⁠

⁠

How to Make $2.5MM as a Solo Founder by Teaching What You Love with Adam Wathan⁠

⁠

Launching an Online Course⁠

with the founder of ZenCourses.

⁠

Tiago Forte — Organize Your Learning for Better Productivity⁠

⁠

Escaping the 9-to-5 Grind to Create a $3 Million Business with Joel Hooks of egghead.io⁠

⁠

Building an Online Course From Start to Finish⁠

—

Pat Flynn⁠

⁠

Email:

Tools you can leverage:

Mailchimp

ActiveCampaign

ConvertKit

Resources:

⁠

Video - Do This to Get Thousands of Email Subscribers⁠

⁠

11 Email Marketing Tips To Boost Sales & Engagement⁠

⁠

Examples:

Great example from Billy Broas using the correlation email. Starting off telling a story to get people hooked and leading into the benefits of your offering/expertise. Credit to @0x_tommy

⁠