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On Series by Sai Dhanak
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0-1 Product Templates

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Product Brief

❓ Problem

Clearly state, in a single sentence, the core problem(s) we have observed. Provide example(s).
Use a bulleted list for multiple.

💭 Business Hypothesis/Solution

By doing X, we believe Y will happen. We will know this is true when Z happens.

💼 Unit economics and opportunity sizing

Address: Target Price, Target Cost, ProjectedVolumes (multiple years), Breakeven, TAM, SAM, CAC, LTV, COGs etc

💵 Napkin budget and ROI

Include OPEX (labor, etc) and CAPEX (tooling, infrastructure, etc)

🛤 GTM

When should this be released?
How do you acquire customers?
Via what channel?
How should this be positioned?

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