Skip to content
On Series by Sai Dhanak
On Series
More
Share
Explore
0-1 Product Templates

icon picker
Product Brief

​

❓ Problem

Clearly state, in a single sentence, the core problem(s) we have observed. Provide example(s).
Use a bulleted list for multiple.

💭 Business Hypothesis/Solution

By doing X, we believe Y will happen. We will know this is true when Z happens.

💼 Unit economics and opportunity sizing

Address: Target Price, Target Cost, ProjectedVolumes (multiple years), Breakeven, TAM, SAM, CAC, LTV, COGs etc

💵 Napkin budget and ROI

Include OPEX (labor, etc) and CAPEX (tooling, infrastructure, etc)

🛤 GTM

When should this be released?
How do you acquire customers?
Via what channel?
How should this be positioned?

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.