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Project Specification - Redesign
Project Background
Objectives
Key Milestones
Milstone
Due Date
Description
Owner
1
Research & Insights
Fri, Jul 12
@Lienke Niemand
2
Design
Fri, Jul 26
@Lienke Niemand
3
Go Live
Go Live of site
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Success Criteria
Metric
Description
1
Website Traffic
Increase website traffic by 20%
2
User Engagement
Increase page views and time-on-site by 20%
3
Conversion Rate
Increase conversion rate by 20%
4
5
6
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Users
Type
Description
1
Healthcare Professionals
Healthcare professionals use their specialised training and expertise to identify illnesses, make diagnoses and provide treatment plans. Healthcare professionals may specialise in specific medical vocations, such as doctors, dietitians, occupational therapists etc.
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Requirements
Requirement
Success Criteria
Priority
Notes
Thumbs up
1
As a visitor, I want to experience a visually appealing website that reflects Nestlé Online Nutrition’s brand identity, so that I can immediately recognise the company.
2
As a user, I want an intuitive and responsive design, so that I can easily navigate and access information.
3
As a new user, I want to quickly understand how the platform works by having a seamless user journey.
4
As a user, I want the website to load quickly and perform efficiently, ensuring a positive overall experience and encouraging me to explore further.
5
As a healthcare professional, I want to have access to resources that includes the latest medical information and technology.
6
As a healthcare professional, I want to be able to use this platform as an educational resource that I can easily access via mobile.
7
As a website administrator, I want clear documentation on routine maintenance tasks and content management processes, so that I can efficiently manage and maintain the website post-launch.
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Stakeholders
Name
Email
Team
Position
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Constraints
Assumptions
User Questions
Question
Answer
Date Answered
By Who
1
Can you tell me a bit about yourself?
2
What is your occupation in the healthcare sector?
3
How long have you been in this role?
4
What resources do you use to help you grow in this role?
5
How easy is it for you to find the information you need on our website?
@Lienke Niemand
6
Have you ever felt lost or confused when navigating our site? If so, can you describe the situation?
@Lienke Niemand
7
Can you walk me through the steps you took to find [specific information/tool] on the website?
@Lienke Niemand
8
What do you think about the overall design and layout of our website?
@Lienke Niemand
9
Is the information provided on our website clear and easy to understand?
@Lienke Niemand
10
Are there any sections of the website where you feel the information is lacking or needs improvement?
@Lienke Niemand
11
Do you face any challenges accessing our website on different devices (e.g., mobile, tablet, desktop)?
12
Would you prefer the website to provide content based on your needs and profession (as listed in your profile)?
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Open Issues and Key Decisions
Issue
Decision
Decision Approved
Date of Approval
Notes
Decision vote
1
Open
2
Open
3
Open
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