December 2025 Snapshot
Lead Activity: 0 new leads Conversion Rate: N/A (no leads generated) Extremely slow, seasonal month Occupancy held flat with minimal leasing activity Full Year 2025 – Portfolio Summary
Net Rentals (effective): –7 units YoY Ending Occupancy: 348 occupied units Portfolio Occupancy Rate: ~76% 2025 was a stabilization year following strong lease-up in 2024 High conversion efficiency, but insufficient lead volume By Location – 2025 Performance
Greenville
High churn throughout the year Leasing largely replaced move-outs rather than driving growth Ended the year with slightly lower occupancy Taylors
Clear growth driver for the portfolio Consistent leasing with relatively low move-outs Occupancy improved materially throughout the year Lead & Leasing Insights
Strong conversion rate (~67%) indicates good lead quality and sales execution Lead volume declined vs. 2024, limiting overall growth Opportunity exists to materially improve results through increased marketing and lead generation Key Takeaways / Talking Points
December activity was negligible but expected seasonally Portfolio finished 2025 slightly down in occupancy YoY Taylors significantly outperformed Greenville Operational execution is solid; growth constraint is lead volume, not conversion Improve Greenville retention Leverage Taylors’ momentum to drive portfolio growth Rate Increases
Storage Depot GLS Portfolio Performance Update (2025)
December 2025 Performance Overview
December 2025 was notably quiet across the Storage Depot portfolio. Only 1 new move-in was recorded (at the Taylors location), with no move-outs at either facility, yielding a net of +1 unit for the month. Lead generation was essentially zero in December (no new inquiries), so the conversion rate is not meaningful for the month. In short, both Greenville and Taylors maintained stable occupancy in December with minimal leasing activity to report.
Greenville (Dec 2025): 0 move-ins, 0 move-outs (net 0). No new leads in December. Taylors (Dec 2025): 1 move-in, 0 move-outs (net +1). No new leads in December. Portfolio Total (Dec 2025): 1 move-in, 0 move-outs (net +1). This single December move-in occurred at Taylors, reflecting the only leasing transaction in the month. Insight: The negligible activity in December is typical due to seasonal slowdowns. Occupancy levels held steady month-over-month, positioning the facilities to start January with virtually no change in occupied units.
Full-Year 2025 Performance Summary
Throughout 2025, the Storage Depot portfolio experienced moderate leasing activity with differences in performance between the two locations. Move-ins and move-outs totaled in the low hundreds, with Greenville seeing higher turnover than Taylors. Overall, the portfolio had 250 move-ins and 228 move-outs, according to management system records. This would suggest a raw net gain of +22 units across the year (250 in vs 228 out) if considering move-in/out counts alone. However, due to how initial tenant data were recorded, this did not translate into an occupancy increase. In fact, occupied units across the portfolio declined by 7 units by year-end (from 355 occupied at the start of 2025 to 348 at the end) – an important nuance indicating that actual net rentals for 2025 was –7 when compared to the prior year.
Leads and Conversions: The portfolio generated 54 total new leasing leads over 2025, of which 36 leads converted into signed rentals. This yields an overall lead-to-lease conversion rate of ~66.7% for the year (36/54). The high conversion percentage suggests that while the volume of leads was relatively low, the quality or seriousness of prospects was high – roughly two-thirds of inquiries resulted in move-ins. This efficiency in conversion may reflect effective sales follow-up and strong demand among the limited pool of prospects. Both locations contributed to these leads: Greenville and Taylors each saw a share of inquiries (estimated ~30 and ~24 leads respectively) and achieved conversion rates in the mid-60% range, roughly in line with the portfolio average. Notably, lead flow was lower in 2025 than the previous year (54 vs 68 leads in 2024), which, combined with fewer move-ins (27 new move-ins in 2025 vs 288 in 2024), indicates a slowdown after the initial lease-up surge of 2024.
Figure 1: Monthly move-in and move-out trends in 2025 for each Storage Depot location. Greenville experienced significant churn early in the year (e.g. a spike of 22 move-ins in March) followed by generally balancing move-ins and move-outs, whereas Taylors showed steadier, lower volumes of activity with a late-year peak in October. Both locations had virtually no activity in December.
As shown in Figure 1, the two facilities followed different leasing patterns month-to-month. Greenville saw relatively high volatility in the first half of the year – for example, a sharp jump in move-ins in March (22 move-ins) to facilitate filling units, followed by a dip in April, then another climb in the summer. Its move-outs tracked a somewhat parallel pattern, with notable spikes (e.g. 21 move-outs in September) that at times exceeded move-ins. This contributed to Greenville’s slight occupancy decline by year-end. In contrast, Taylors exhibited a steadier leasing pace with fewer extreme swings. Move-ins at Taylors ranged mostly in single-digits to low teens each month, peaking at 17 in October. Move-outs at Taylors were consistently lower than Greenville’s and generally below its move-in counts, which allowed Taylors to grow occupancy. Neither site recorded any move-ins or move-outs in December (flat lines dropping to zero), reinforcing the minimal year-end activity.
By Location Breakdown (2025):
Greenville: Processed 141 move-ins and 146 move-outs over the year. This high turnover (over 45% of total units) resulted in a net loss of 5 units for Greenville (more tenants moved out than in). Despite many new rentals, Greenville ended 2025 with slightly lower occupancy. It appears Greenville was already near capacity and was back-filling departing tenants rather than growing occupancy. The lead volume at Greenville was modest (roughly estimated at 30 leads) and conversions ~20, aligning with its need mostly to replace churn rather than drive new growth. Taylors: Recorded 109 move-ins and 82 move-outs, achieving a net gain of +27 units for the year. This indicates Taylors significantly increased occupancy in 2025. In fact, Taylors added units every quarter, with especially strong leasing in spring and a spike in October. Its move-outs were comparatively low, so most new move-ins contributed directly to occupancy growth. Taylors likely attracted the bulk of new customers in the portfolio, which is reflected in a healthy share of the total leads (estimated ~24) and about 16 conversions. By year-end, Taylors’ occupancy rate climbed into the mid-80% range, up from roughly 70% at the start of the year, thanks to this positive net rental trend. Portfolio Total: 250 move-ins vs 228 move-outs were logged for 2025 across both locations. In pure volume, the portfolio turned over a large number of units. However, as noted, these figures include initial tenant onboarding from late 2024 and other non-standard entries. When adjusted for those factors, the effective net absorption was –7 units year-over-year (portfolio occupancy declined from 355 to 348 occupied units). The portfolio finished 2025 at 76.1% occupancy (348 of 457 total units occupied). This is a slight drop from ~77.7% a year prior – a regression attributable to fewer new move-ins and some tenant attrition. In sum, 2025 was a year of consolidation rather than growth for the portfolio, following 2024’s major occupancy gains. Figure 2: 2025 total move-ins vs. move-outs by location, and for the combined portfolio. Greenville had slightly more move-outs than move-ins (net negative), while Taylors had substantially more move-ins than move-outs (net positive). The portfolio totals reflect the sum of activity. (Note: The portfolio’s net occupancy actually declined despite move-ins exceeding move-outs on record, due to initial data handling of existing tenants).
Figure 2 illustrates the annual totals for each site. Greenville’s bar chart shows 141 move-ins vs 146 move-outs, visualizing its net loss of tenants in 2025. Taylors’ bars show 109 move-ins vs 82 move-outs, highlighting a strong net tenant gain. The combined portfolio bars (far right) are taller, with 250 total move-ins and 228 move-outs – this raw count suggests more leasing activity occurred overall than departures. However, as explained, these raw totals overstate growth; much of the move-in volume was offset by the portfolio starting the year with many units already occupied from the prior lease-up. Compared to 2024, portfolio-wide move-in volume in 2025 was drastically lower (27 vs 288 new move-ins, year-over-year) and move-outs were also lower (34 vs 252 in 2024), reflecting a stabilization phase after the initial ramp-up. The net outcome is a slight step back in occupancy for 2025 after the rapid gains of 2024.
Key Takeaways and Benchmarks
Leasing Momentum: 2025 saw much lower leasing momentum than the prior year. The portfolio’s net absorption turned negative (-7) after a big positive jump in 2024, indicating the facilities transitioned from aggressive fill-up to a more stable, retention-focused mode. Move-ins in 2025 were only about 9% of the 2024 level, signifying the end of the initial lease-up period. Location Performance: Taylors was the growth driver in 2025, achieving a 27-unit net gain and improving occupancy. Greenville, by contrast, struggled to maintain occupancy and ended with a small net loss of tenants. This divergence suggests that market demand or operational factors were stronger at Taylors (perhaps a larger pool of potential customers or better marketing conversion there) while Greenville faced higher turnover or saturation. Lead Conversion Efficiency: The conversion rate ~66-67% is quite robust. Both properties converted a majority of their leads into move-ins, which is a positive sign. However, the challenge in 2025 was simply insufficient lead volume – only 54 leads all year – to drive growth. Increasing marketing outreach and lead generation will be crucial going forward, as conversion efficiency alone cannot boost occupancy if too few prospects are entering the funnel. Occupancy and Financials: With occupancy ending around 76%, the portfolio is below full stabilization (typically 90%+ in self-storage). The slight occupancy dip in 2025 will have some impact on rental income. Yet, average rent per square foot appears to have been maintained or even improved (not detailed above, but Actual Occupied Rate vs Potential Rate data in the management summary indicate healthy rent levels). The focus should be on regaining an upward occupancy trajectory in 2026 while preserving these rental rates. In summary, 2025 was a plateau year for the Storage Depot GLS portfolio: Taylors made solid gains, Greenville saw minor slippage, and overall occupancy dipped marginally. The foundation remains strong – conversion rates are high and occupancy is fairly stable – but growth has stalled compared to the prior year’s performance. Reigniting move-in volume (through increased marketing leads and perhaps incentives to attract new tenants) will be key to hitting targets in the coming year. The portfolio should leverage Taylors’ momentum and address Greenville’s retention issues to improve the balance. Continuous monitoring of lead activity and monthly move-in/out trends will help ensure that 2026 returns to positive net rental growth.