STORAGE DEPOT
Monthly Performance Review & Action Plan
February 25, 2026 | Prepared by Management Team
Meeting Agenda
STORAGE DEPOT — SITES NEEDING ATTENTION
What's Wrong & What We're Doing About It
February 25, 2026
At a Glance
Chronic occupancy — lowest in SSD at 55.5% with 83 units sitting empty
Red = <60% occ | Orange = 60–75% | Bold red delinquency = >$5,000 MTD
#1 Griffin, GA SSD Portfolio
30-Day Target: Goal: +10 net rentals in 30 days → target 58% occupancy.
#2 Greenville, SC GLS Portfolio
30-Day Target: Goal: +12 net rentals in 30 days → target 73% occupancy.
#3 Hampton, GA T10 Portfolio
30-Day Target: Goal: +8 net rentals in 30 days → return toward 80% occupancy.
#4 Harpersville, AL SSD Portfolio
30-Day Target: Goal: +6 net rentals in 30 days → target 53% occupancy. Small market — modest but directionally critical.
#5 Layton, UT SDU Portfolio
30-Day Target: Goal: +8 net rentals in 30 days → target 78% occupancy.
#6 West Valley, UT SDU Portfolio
30-Day Target: Priority: resolve delinquency and stabilize security before occupancy push. Need status update on call.
#7 Monroe, IL T10 Portfolio
30-Day Target: Goal: +5 net rentals in 30 days. If no improvement, escalate to market study.
Bright Spots — Properties Gaining Ground
These sites are trending positively and provide context for overall portfolio health:
+8 net rentals in January. Revenue up 28% YoY.
Weekly Scoreboard: Every Friday by 5pm | Next full review: March 2026
ECRI Update — Existing Customer Rate Increases
ECRI by Portfolio | Dec 2025 – Feb 2026
Portfolio Summary
Orange snoozing = >100 tenants delayed | Red move-outs = >20 in the month | Revenue = 3-month projected net change
Portfolio Callouts & Watch Items
Key Takeaway: ECRI is generating positive revenue across all portfolios when move-out rates stay below ~15%. The Dec 2025 cycle was aggressive across the board (13–22% increases) and drove elevated move-outs — particularly in SSD (39 move-outs, -$983 net) and T10 (30 move-outs). The Feb 2026 cycle is more measured and move-out rates have normalized. The biggest opportunity: SSD has 709 eligible tenants with 195 snoozing — reviewing and executing that snooze queue could unlock meaningful incremental revenue.
STORAGE DEPOT — SITES NEEDING ATTENTION
What's Wrong & What We're Doing About It
February 25, 2026
At a Glance
Chronic occupancy — lowest in SSD at 55.5% with 83 units sitting empty
Red = <60% occ | Orange = 60–75% | Bold red delinquency = >$5,000 MTD
#1 Griffin, GA SSD Portfolio
30-Day Target: Goal: +10 net rentals in 30 days → target 58% occupancy.
#2 Greenville, SC GLS Portfolio
30-Day Target: Goal: +12 net rentals in 30 days → target 73% occupancy.
#3 Hampton, GA T10 Portfolio
30-Day Target: Goal: +8 net rentals in 30 days → return toward 80% occupancy.
#4 Harpersville, AL SSD Portfolio
30-Day Target: Goal: +6 net rentals in 30 days → target 53% occupancy. Small market — modest but directionally critical.
#5 Layton, UT SDU Portfolio
30-Day Target: Goal: +8 net rentals in 30 days → target 78% occupancy.
#6 West Valley, UT SDU Portfolio
30-Day Target: Priority: resolve delinquency and stabilize security before occupancy push. Need status update on call.
#7 Monroe, IL T10 Portfolio
30-Day Target: Goal: +5 net rentals in 30 days. If no improvement, escalate to market study.
Bright Spots — Properties Gaining Ground
These sites are trending positively and provide context for overall portfolio health:
+8 net rentals in January. Revenue up 28% YoY.
Weekly Scoreboard: Every Friday by 5pm | Next full review: March 2026
ECRI Update — Existing Customer Rate Increases
ECRI by Portfolio | Dec 2025 – Feb 2026
Portfolio Summary
Orange snoozing = >100 tenants delayed | Red move-outs = >20 in the month | Revenue = 3-month projected net change
Portfolio Callouts & Watch Items
Key Takeaway: ECRI is generating positive revenue across all portfolios when move-out rates stay below ~15%. The Dec 2025 cycle was aggressive across the board (13–22% increases) and drove elevated move-outs — particularly in SSD (39 move-outs, -$983 net) and T10 (30 move-outs). The Feb 2026 cycle is more measured and move-out rates have normalized. The biggest opportunity: SSD has 709 eligible tenants with 195 snoozing — reviewing and executing that snooze queue could unlock meaningful incre
Portfolio Scorecard — January 2026
January 2026 shows revenue growth across all four portfolios year-over-year, but net rentals (move-ins minus move-outs) declined significantly in SSD, GLS, and T10 — a signal that while rates are up, we are losing ground on occupancy momentum heading into Q1 2026.
Color guide: Green = 85%+ occ | Yellow = 65–84% | Red = <65% occ
Key Insight: Revenue growth is real and meaningful — T10 +15.6%, SSD +12.5%. However, the negative net rentals in SSD (-25) and GLS (-10) are a leading indicator that January occupancy gains on paper may erode if move-outs continue to outpace move-ins. This needs to be the primary operational focus.
T10 Portfolio Detail
* Danville figures combined for Henning & Oakwood locations. Franklin combined for 5100 & 6413.
T10 Notable Findings:
Hampton: Hampton is the standout concern: occupancy fell from 86.4% (Jan'25) to 74.4% (Feb'26), losing 10+ percentage points YoY with 26 vacant and 1 overlocked unit. Revenue dipped ($191 YoY). This property needs focused intervention. Monroe: Monroe remains chronically low at 63.6% occupancy with 57 vacant units — no meaningful improvement trend. Paired with -7 net rentals in January, this is a persistent performance issue. Albertville: Albertville at 60.5% occupancy with 79 vacant units — among the worst utilization in T10. Bright Spots: Fort Payne and Danville showed strong occupancy gains (+9pp each YoY), with good revenue growth — positive momentum to recognize. Mansfield: Mansfield improved 6.6pp in occupancy and nearly doubled revenue ($8.6K to $13.2K) — strong turnaround worth highlighting.
SSD Portfolio Detail
* Monteagle cluster includes Coalmont, Gruetli-Laager, Mont Cath, Mont Fores, Palmer, Sequatchie, Tracy City (7 sub-sites). Thomson includes Thom Buss, Thom-Black, Thom-Ehill (3 sub-sites).
SSD Notable Findings:
Griffin (Critical): Griffin is the highest-priority concern: only 55.5% occupied (173/312 units), 83 vacant, 28 overlocked, and $8,355 in delinquency — the worst delinquency in the portfolio. Despite revenue improvement, the fundamental occupancy problem persists from Q3. Harpersville (Critical): Harpersville at 49.1% occupancy with 73 vacant units — the lowest occupancy rate in SSD. Revenue at $7,039 MTD is far below potential. LaFollette: LaFollette dropped from 92.7% to 81.2% occupancy — a 13.7pp decline YoY. Still above 80% but the downward trend is concerning given it was near-full a year ago. $5,313 delinquency is elevated. Panama City: Panama City has $5,034 in delinquency and consistently flat occupancy (~78%). Move-out activity has been high historically. Needs monitoring. Valley (Watch): Valley net rentals were -15 in January despite occupancy holding at 73%. Significant move-out activity needs investigation. Bright Spot – McCalla: McCalla improved occupancy from 73% to ~80% YoY with strong revenue growth (+$4,335) — one of SSD's best performers recently.
SDU Portfolio Detail
SDU Notable Findings:
Layton (Focus): Layton has slipped to 73.7% occupancy (126/171 units), down from 81.8% last January (-8pp). With 35 vacant units and $2,305 delinquency, this is the primary SDU focus property. West Valley – Delinquency Alert: West Valley holding at 77.6% but with $7,242 in MTD delinquency — the highest delinquency ratio relative to revenue in the SDU portfolio. The West Valley security/homeless issue from prior meetings may be impacting tenant quality and collections. Stabilization: SDU net rentals improved from -10 (Jan'25) to 0 (Jan'26), showing stabilization. Revenue is essentially flat YoY, suggesting rate gains are offsetting some occupancy loss.
GLS Portfolio Detail
GLS Notable Findings:
Greenville (Critical): Greenville occupancy dropped to 69.3% (215/310) with 88 vacant units and 22 overlocked — the largest absolute vacancy count in the entire portfolio. Net rentals were -7 in January. This is a primary focus facility alongside Griffin. Taylors – Strong Performance: Taylors is performing well: 85.7% occupancy, improving from 79.7% last year (+6pp). Revenue solid at $22,143 MTD. Low delinquency ($892). Unit mix issue from prior meetings should continue to be monitored. Net Rental Warning: GLS combined net rentals: -10 in January vs +4 in Jan'25. Both properties showed negative net rentals this month despite revenue growth, indicating rate increases are masking occupancy erosion.
Facility Triage: Top 5 Underperformers
The following five facilities are the primary focus for the 14-Day Revenue & Occupancy Surge Plan. Each has a specific action plan underway.
Highest delinquency in portfolio ($8,355). Chronic occupancy low since Q3'25. 28 overlocked units.
14-Day Revenue & Occupancy Surge Plan — Status Update
The following concrete initiatives are underway across the five triage facilities. We will report results on the Weekly Scoreboard every Friday.
1. Pricing & Promotions
Comp shop completed for Greenville, Hampton, and Layton markets — competitor rate data collected and documented Move-in offer testing launched: testing 2 variants — (A) First month free, (B) 50% off first 2 months— tracking conversion by variant Griffin: rate guardrails set — no further rate reductions below $X; focus is on filling at current market rate with promo layer Harpersville: matched lowest comp rate in market + added $25 admin fee waiver on move-in
2. Lead Capture & Conversion
Call tracking numbers deployed at Hampton, Greenville, Layton, Griffin, Harpersville — capturing call volume and answer rate Missed-call recovery: automated text-back within 5 minutes of missed call now active at all 5 triage sites Follow-up SLA: new policy requires same-day callback on all web leads; manager scorecards include lead response time Google Business Profile audit complete — corrected hours, photos, and Q&A at Griffin and Greenville (both had outdated info)
3. Local Demand Channels
Greenville & Layton: direct mail postcards — 5,000 units targeting 5-mile radius households; tracking via unique promo code Apartment outreach kit distributed to property managers within 3 miles of Griffin, Greenville, and Hampton — targeting residents in transition Employer/local business outreach: letters sent to top 10 employers near each triage facility with discount offer for employees
4. Online Conversion Hygiene
Photo audit: all 5 triage sites updated with new professional facility photos — exterior, interior corridors, unit types Landing page review: checked that web-to-call conversion path works on mobile for all sites; fixed broken 'reserve online' button at Harpersville Google Business Profile: verified hours, address, amenities for all triage sites; flagged 14 unanswered reviews for response Review response cadence: committing to respond to all reviews (positive and negative) within 48 hours
Weekly Scoreboard — Every Friday