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Cocoa Q4 2025 - Early Q1 2026

Nov 12 - Jan 12

Cocoa

Cocoa

Status

Topic

Notes

Date

Assigned To

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Link

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What We’re Working On Next

Interactive Map Tool: Building an improved map feature to improve navigation and usability.

Removing unnecessary amenities

Updating 10x30 Pricing group image to an RV image

A script that can read the promos in the unit grid that will dynamically update the text and/or graphic on the website banner

Add more content on brand page

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Nov 12 - Jan 12 Reporting window:

Location

Spend (Period)

Calls / Sales Call

Begin Rent

Conversion Value (In-Window)

ROAS

Cocoa, FL

~$1,300

7 x $100 || 1 x $500

7 x $50

$1,450

1.06×

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The ROAS shown reflects only the value credited within the Nov 12–Jan 12 reporting window, which is a short, winter period. During this time, customers often take additional steps, such as visiting the website later on or calling, before completing a rental. As a result, short-window ROAS can appear compressed even when demand and engagement are present. This does not indicate a performance issue, but rather the timing and nature of the customer decision process.

Because occupancy is high, budgets have been reduced to:

Jan - Feb / March Budget Application

Jan - Feb / March Budget Application

Location

Current

Cocoa

$800.00

$150.00

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Cocoa - lower overall search volume and fewer competitive keywords, meaning additional budget would not deliver the same incremental return during this period.

Next Steps

Since budget was lowered, checking every two weeks to make sure it doesn’t effect occupancy. Closer to March will re-evaluate entirely.

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Updated on-page content.

Blog Postings

Organizing Tools and Workshop Supplies with Self Storage

Is Business Storage the Right Move for Your Startup?

How Storage Facilities Can Help During Major Life Transitions

Why Self Storage Is a Smart Move for Frequent Travelers

Keyword Ranking (Nov 2025 - Jan 2026)

Cocoa

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Next Steps

Acting early by shifting part of the Google Ads budget into high-grade backlinking before off-season hits. This proactive approach builds SEO authority ahead of slower months:

Backlinks will be purchased at $125 each through March.

After March, we will reassess and either:

Scale up to higher-authority placements at $200/month, and/or

Reallocate budget back into Google Ads, based on performance.

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