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Occupancy: Increased from ~75% to 84.6% physical occupancy, with economic occupancy at 75.4% — ~7,074 sq ft added.Leads: 53 leads with 40%+ conversion (21 move-ins).Rentals: 16 move-ins, 8 move-outs — net gain: +8 rentals.Revenue: $41.8K total revenue, mostly from rent; collected via credit card, ACH, and check.Move-Outs: 15 move-outs; top reasons: “Don’t need storage” (5), “Moving”/“Location change” (6 total), 1 unhappy tenant.
Coleman is growing strongly, both in physical fill and lead conversion.Most move-outs at both sites are voluntary and tied to no longer needing storage — not service-related.
Will start in December 2025101 Rate Increases Scheduled$2,002 totalAvg. $20/increaseAverage 12%
Called The Call Center: 21Storagely – Online: 3Existing Tenant: 2Storagely (via Call Center): 2Storagely (via Sparefoot): 1Other: 1
Rent: $84,115.04Fees: $1,109.62Insurance: $31.00All payments collected via credit card (totaling $87,792 in net receipts)
Don’t need storage anymore: 7Vacated without notice: 2No reason provided: 3
198 total spaces, with 172 occupiedOccupancy rate: ~86.9%Average monthly rent: ~$246Total square footage: ~77,400 sq ft
77 total spaces, with 61 occupiedOccupancy rate: ~79.2%Average monthly rent: ~$125Total square footage: ~35,230 sq ft
No enclosed storage is offered — focus remains on outdoor parking solutions.Covered parking is the most successful segment, with strong occupancy and consistent pricing.Uncovered parking trails slightly, but performs better than Cocoa’s uncovered inventory, likely due to more competitive pricing.Rate stability: No new rates are scheduled; current pricing appears well-aligned with customer demand.
251030 On Solid Ground Coleman Notes
Agenda
Done
Search
Done
Topic
Notes
Date
Added by
Check walk in traffic
Thu, Oct 30
Covered parking demand
Thu, Oct 30
gross profit is not matching EOM reports in financials
Thu, Jan 29
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Cubby
Coleman Site Overview
Key Takeaways
Coleman Move-Out Reasons (15 total)
Table 2
Reason
Count
Don’t need storage
5
Moving
3
Location change
3
Unhappy with service
1
Transfer
1
Vacated without notice
1
No reason provided
1
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🔹 At Coleman, most tenants left due to life changes or relocation. Only 1 tenant cited dissatisfaction with service.
Rate increases
Coleman Lead Sources (53 total leads)
Table 3
Source
Count
Other
12
Returning Customer
6
Called The Call Center
6
Drive By
5
Storagely – Google Search
3
Unspecified / Misc (*)
3
Total (identifiable sources)
35
Additional leads (unattributed leads)
~18
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Cocoa Site Performance (Sept 17–Oct 29, 2025)
Management Summary for On Solid Ground RV & Boat Storage – Cocoa (Oct 29, 2025)
1. Occupancy Growth
Cocoa’s occupied square footage saw only a slight increase over the period. On September 17, 2025, the facility was already around 92% full (by both unit count and square feet). By October 29, 2025, physical occupancy remained roughly 92% (specifically 92.05% of square feet). In absolute terms, occupied space grew from about 125,100 sq ft to 125,130 sq ft, a gain of only ~30 sq ft over the period (essentially flat growth). Economic occupancy (income-producing occupancy) was about 80.8% as of Oct 29, indicating that about four-fifths of the facility’s potential revenue was being realized.
2. Lead Activity
Lead generation at the Cocoa site was modest. Total leads received from Sept 17–Oct 29 amounted to 30 inquiries. Of these, 4 leads converted into move-ins, yielding a move-in conversion rate of roughly 13%.
Lead Sources:
3. Rental Activity
Rental activity was steady but did not increase net occupancy. There were 13 move-ins and 13 move-outs during the period (excluding internal unit transfers), resulting in a net change of 0.
4. Revenue Performance
Cocoa generated $85,255.66 in total revenue during the period:
5. Move-Out Analysis
Total move-outs: 12
🧭 Coleman Facility – Unit Type Performance Summary
Overview
The Coleman facility specializes in outdoor RV and boat storage, offering a mix of covered and uncovered parking units. It does not offer enclosed storage. The facility’s performance shows healthy occupancy across both unit types, with competitive pricing tailored to its local market.
🛡️ Covered Parking Units
Performance Insight:
Covered units are Coleman’s core offering and perform well overall. Some size groups are completely full, while others have light vacancy. The moderate price point appears well matched to demand, balancing strong occupancy with good revenue potential.
🌤️ Uncovered Parking Units
Performance Insight:
Uncovered units show lower demand than covered spaces but still maintain a respectable fill rate. These spaces are significantly more affordable, and their slightly lower occupancy suggests mild market sensitivity to this product or a preference for greater protection.
💡 Key Takeaways for Coleman
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