Skip to content

icon picker
Initiative (Problem)

Document the goal and problem hypothesis to distribute to your team


Brief description of the initiative and what it is trying to achieve.

Problem Hypothesis

We believe by addressing this JTBD, these problems, and this business need, we will reach this business goal.


Explain why we should solve this particular problem over other options right now.

Success Metrics

We will achieve
[these results]
and we will know it when we see these

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
) instead.