Documentation
Initiative (Problem)
Document the goal and problem hypothesis to distribute to your team

Goal

Brief description of the business goal for this initiative and what it is trying to achieve.

Problem Hypothesis

We believe by addressing [
this JTBD, these problems
], and [
this business need
], we will reach [
business goal
].

Success Metrics

We will achieve
[these results]

and we will know it when we see these
[metrics/behaviors]

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