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Marketing Yourself

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Leveraging your Network

Not only do employee referrals account for 30-40% of all hires, referrals are 4x more likely to be offered a job than website applicants. Your chances dramatically go up if you can be introduced through someone at the company.
There are a few different paths you can take in order to get a warm intro to the company of your dreams:

Referral from a Close Colleague

When possible, connect with close colleagues (past or present). One of the main reason why referrals are so successful is that they tend to be pre-vetted. Not only will you have an insider who is rooting for you, but you will also learn first hand details about the company and opportunity.

Referral through LinkedIn outreach

Don’t be shy to seek referrals through your LinkedIn network! Even second and third degree connections can go a long way (some companies even offer internal bonuses for referrals). Most jobs posted on LinkedIn will include a job poster. It’s helpful to look at their profile and reach out directly or through somebody in your network who may be connected to them.
Consider signing up for a — which allows you to send InMails out to folks you may not be connected to.
Connections at Companies
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What if you can’t find anyone in your network?

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