What we do

FinOps

The original RORA offering - FinOps is where it all started!

Accounting is stuck in the past...🎩

It's not delivering for accountants. They face arbitrary decisions in their career, practice or industry, management accountant or financial accountant, that are based on how things worked in the past. It's not providing the variety and impact they deserve.

It's not delivering for the most innovative companies in our society. They need finance to set the beat for sustainable growth. Instead they have to choose between accounting firms who are focused on backward looking reporting, or trying to hire one person and expecting them to know everything.

We're bringing accounting into the future.

Why we do what we do...🚀

Accounting used to be a safe and prestigious job for life, but it's not delivering for our generation. In fact young accountants are today one of the most unhappy groups in the entire workforce.

We know how you feel. When Dan was an auditor at PwC, he had so little pride in what he did, that when people used to ask him at parties he would make something up.

Stability isn't enough to make us feel happy in our job any more. We want variety, challenge, and a mission we believe in.

By being so slow to change the profession has failed us. The stability that it stood for has turned into stagnation and boring stereotypes.

We're creating an accounting career that drives fulfilment, where the skills we developed are turned on the problems of future rather than the past.

We're not an accounting firm...🚫

In fact we're so different in the way that we think and act that we don't consider ourselves an accounting firm at all.

We started with a blank piece of paper, and invented a service that delivers for business and for accountants. We provide our partners with a mix of skill-sets, in their offices, when they need it; supported by the right methodology and systems.

We're building a world where finance is the function of the future, not the past... Where every accountant has a meaningful career and every business the systems for growth.

For more information visit our

website⁠

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