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MSP Website Scorecard
Score the key segments and elements of your website and take note of any deficits/gaps.
MSP Website Scorecard
Website Elements
Criteria
Score
Examples
1
Heading and Subheading
The heading and subheading clearly highlight what you offer, who it’s for, and the benefits to the audience. Your heading also includes your main service or product keyword.
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2
Primary Call to Action
The primary call to action directs visitors to take the next step to engage with your services or purchase your product.
Open
3
Secondary Call to Action
The secondary call to action directs visitors to pages or segments where they can further familiarize themselves with your organization and learn more about the service(s) or solution(s) you offer.
Open
4
Hero Shot
There is strong supporting imagery or pictures of real people in your organization to support your heading and subheading.
Open
5
Top Menu
The top menu only features key headings and, if necessary, includes well-organized, nested mega menus for navigating various different pages.
Open
6
Approach, Methodology, Engagement or Problem-Solving Process
There is a page/section on the website that concisely describes your approach, methodology, and process for solving your audience's problems and demonstrating how to begin an engagement, accompanied by visuals and graphics.
Open
7
In-Depth Service Pages
Each service has a dedicated page with useful details and at least 800 words.
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8
Contact Page Form and Options
The contact form is designed to collect the minimum amount of information necessary to complete a transaction or qualify a lead. Alternatively there is an option for visitors to schedule a time with you directly using a booking calendar.
Open
9
Problems and Challenges
The copy highlights and empathizes with the key challenges your target audience faces, and offers a solution to their problems.
Open
10
Value Proposition
The copy clearly elucidates the distinct value your customers receive when they use your services, with the use of icons, images, bullet points, and short, impactful sentences.
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11
Who You Help
There are pages/segments that detail the specific roles, industries, and departments that benefit from your services and include a brief description of the positive transformation they can experience with your help.
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12
Strong First Impression
Testimonials and endorsements from customers are prominently showcased on the home page and service pages. The website also features logos of clients, awards, partnerships, and certifications in key segments to highlight credibility and trustworthiness.
Open
13
Case Studies and Customer Stories
In-depth case studies of customers across different target markets are present and easily accessible from the home page of the website.
Open
14
Statistics and Data
The website features impressive metrics that highlight your business capabilities.
Open
15
Who You Are/About Page
Your About page effectively communicates your mission and values and highlights the people in your organization. It distinguishes you from your competition.
Open
16
Answers to Questions
There are resources on your site in the form of articles and standalone pages that can answer frequently asked questions and top sales questions, and provide educational materials and technical blogs that can be useful to your audience.
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17
Lead Magnets
The website has useful offers and/or free downloads for visitors to receive in exchange for their email address.
Open
18
Formatting
Website content is presented in a clear, logical order from the top left to the bottom right, and uses short paragraphs and clean formatting so that the text is easily scannable.
Open
19
Footer
In addition to essential information (e.g., address, contact details), the footer of the website also serves as a directory for additional resources and nonessential links.
Open
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