and for requesting access to this scorecard. We appreciate your investment of time in reviewing and revamping your website.
As your customers’ first interaction with your business will likely be through your website, making a good first impression with engaging, useful information is essential to get them interested in your solutions and services. The goal is to keep prospects engaged and interacting with your website, eventually propelling them to take action and invest in what you offer. The best way to achieve this is to ensure that your website is seen as a valuable resource that is easy to navigate.
Knowing where to start when improving your existing website can be overwhelming. Most people lack an organized checklist to review or a relevant process for identifying ineffective elements of their website. As such, the aim of this worksheet is to guide you through a process that will help you review key elements of your website, identifying gaps and areas for improvement. You'll gain a better understanding of the effectiveness of your site's messaging and copy as well as its UX and design.
Along with the scorecard and article for reference, spend 10-20 minutes reviewing your website. Once you have identified areas for improvement, brainstorm ways to revamp unsatisfactory elements of your website.
Below is a video walkthrough of how to use the website scorecard:
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If at any point you find yourself struggling with the scorecard and you don’t know how to identify deficits in your website, you are invited to
Introduction
