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Fall ↕️ Fly Proposal
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Requirements

Brand Archetype -
Brand Values -
USPs - how do we differentiate -
World - how are we making a mark. TALK ABOUT THE QUALITY AND PRICING
about us
category nomenclature format
Category / product story - Campaign creation
Sales
New launch
World
Specific events/collection/etc

Marketing property ( once in a quarter ) - Black Friday
Influe
PR
Sales
Brand
Performa
Retention


Table 2
Status
Name
Segment
Column 3
Notes
Reference File
Reference link
1
Activate these 17 flows on emails ( 10 )
Emails
​
Open
Email Marketing Drip - Sheet1.csv
2
Activate these 17 flows on WA m( 5 )
WA
​
Open
Email Marketing Drip - Sheet1.csv
3
Plan website campaigns at a weekly level, so 3-4 campaigns a month
Core
​
Open
4
Start sending weekly WA and Email blasts basis the campaign we plan
Core
​
Open
5
Add video shopping on website with Shoptime, with brand assets and some ugc
Website
​
Open
Screen Shot 2024-09-09 at 16.53.06 PM.png
Screen Shot 2024-09-09 at 16.53.06 PM.png
6
Have a very nicely done About Us Page
Website
​
Open
7
Start posting organic ugc/fun content on social media, 3-4 posts a week and daily stories.
Social Media
​
Open
8
Create community on Social Media and start posting launch / campaign details
Social Media
​
Open
9
Create multiple subcategories on website
Website
​
Open
10
on homepage Showcase subcategories by:
By Price
By Bestseller
By New Arrivals
Sub-brand a collection
By Material
By Season/Event
Website
​
Open
11
Add story/description on each product page
Website
​
Open
12
Have multiple checkout options including BNPL
Website
​
Open
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