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Fall-Fly
Fall ↕️ Fly Proposal
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Creative Requirements
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Campaign
Requirements
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Requirements
Brand Archetype -
Brand Values -
USPs - how do we differentiate -
World - how are we making a mark. TALK ABOUT THE QUALITY AND PRICING
about us
category nomenclature format
Category / product story - Campaign creation
Sales
New launch
World
Specific events/collection/etc
Marketing property ( once in a quarter ) - Black Friday
Influe
PR
Sales
Brand
Performa
Retention
Table 2
Table 2
Status
Name
Segment
Column 3
Notes
Reference File
Reference link
Status
Name
Segment
Column 3
Notes
Reference File
Reference link
Activate these 17 flows on emails ( 10 )
Emails
Open
Email Marketing Drip - Sheet1.
csv
Activate these 17 flows on WA m( 5 )
WA
Open
Email Marketing Drip - Sheet1.
csv
Plan website campaigns at a weekly level, so 3-4 campaigns a month
Core
Open
Start sending weekly WA and Email blasts basis the campaign we plan
Core
Open
Add video shopping on website with Shoptime, with brand assets and some ugc
Website
Open
Screen Shot 2024-09-09 at 16.53.06 PM.
png
Have a very nicely done About Us Page
Website
Open
Start posting organic ugc/fun content on social media, 3-4 posts a week and daily stories.
Social Media
Open
Create community on Social Media and start posting launch / campaign details
Social Media
Open
Create multiple subcategories on website
Website
Open
on homepage Showcase subcategories by:
By Price
By Bestseller
By New Arrivals
Sub-brand a collection
By Material
By Season/Event
Website
Open
Add story/description on each product page
Website
Open
Have multiple checkout options including BNPL
Website
Open
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