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Fall ↕️ Fly Proposal
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Creative Requirements

By the end of October - activate all categories
frequency of change - every 3-4 weeks
Each category - 1 compilation video + 1 functional video + 1 compilation carousel + 1 functional carousel + 2 branded image ads, very minimal
1 campaign a week
1 brand campaign a quarter
Weekly retention blasts - 1 on email and 1 on WA on website campaigns
Summary of media plan
Received
Active on Ad
Approved
Collection
Platform
Ad type
Reference
Requirement
Size Requirements
Drive link for ads
Headlines
Descriptions
Ad name of meta
CTR%
Conversion Rate
Went live on
1
Summer Collection
Meta
Google
Videos
All Collection Reel.MP4
Share adapts in 2 sizes for the video attached in the reference file
1080x1080 1200x628
Open
Open
​
​
​
2
Summer Collection
Meta
Google
Videos
Sunface Video.mp4
Share adapts in 2 sizes for the video attached in the reference file
1080x1080 1200x628
Open
Open
​
​
​
3
Summer Collection
Meta
Google
Videos
fall fly grid reel.mp4
Share adapts in 2 sizes for the video attached in the reference file
1080x1080 1200x628
Open
Open
​
​
​
4
Summer Collection
Meta
Google
Videos
B_W Reel.mp4
Share adapts in 2 sizes for the video attached in the reference file
1080x1920 1080x1080
Open
Open
​
​
​
5
Ready to wear
Google
Meta
Single Static
Screen Shot 2024-06-21 at 00.13.43 AM.png
Screen Shot 2024-06-21 at 00.13.43 AM.png
Need 2 Statics in 3 adapts for with the text-

Add Logo + Main Image Copy- ”Ready-to-wear Collection” + Secondary image copy- “starting from 999/-”
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
6
Summer Collection
Google
Meta
Single Static
Screen Shot 2024-06-21 at 00.13.56 AM.png
Screen Shot 2024-06-21 at 00.13.56 AM.png
Need 2 Statics in 3 adapts for with the text-

Add Logo + Main Image Copy- ”Exclusive Summer Collection” + Secondary image copy- “starting from 999/-”
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
7
Summer Collection
Google
Meta
Single Static
Screen Shot 2024-06-21 at 00.13.56 AM.png
Screen Shot 2024-06-21 at 00.13.56 AM.png
Need 2 Statics in 3 adapts for with the text-

Add Logo + Main Image Copy- ”Exclusive Summer Collection” + Secondary image copy- “Flat 15% off on orders above 3500/-”
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
8
Summer Collection
Meta
Carousel
Screen Shot 2024-06-21 at 00.24.54 AM.png
Screen Shot 2024-06-21 at 00.24.54 AM.png
Screen Shot 2024-06-21 at 00.24.49 AM.png
Screen Shot 2024-06-21 at 00.24.49 AM.png
Screen Shot 2024-06-21 at 00.24.45 AM.png
Screen Shot 2024-06-21 at 00.24.45 AM.png
Screen Shot 2024-06-21 at 00.24.41 AM.png
Screen Shot 2024-06-21 at 00.24.41 AM.png
Screen Shot 2024-06-21 at 00.24.35 AM.png
Screen Shot 2024-06-21 at 00.24.35 AM.png
Need 10 cards in square size with a good design template.

Only for the 1st card :
Add Logo + Main Image Copy- ”Exclusive Summer Collection” + Secondary image copy- “starting from 1299/-”

Rest of the cards in the carousel will just need to have prices attached to it.
1080x1080
Open
Open
​
​
​
9
Ready Wear Collection
Meta
Carousel
Screen Shot 2024-06-21 at 00.24.54 AM.png
Screen Shot 2024-06-21 at 00.24.54 AM.png
Screen Shot 2024-06-21 at 00.24.49 AM.png
Screen Shot 2024-06-21 at 00.24.49 AM.png
Screen Shot 2024-06-21 at 00.24.45 AM.png
Screen Shot 2024-06-21 at 00.24.45 AM.png
Screen Shot 2024-06-21 at 00.24.41 AM.png
Screen Shot 2024-06-21 at 00.24.41 AM.png
Screen Shot 2024-06-21 at 00.24.35 AM.png
Screen Shot 2024-06-21 at 00.24.35 AM.png
Need 10 cards in square size with a good design template.

Only for the 1st card :
Add Logo + Main Image Copy- ”Ready-to-wear Collection” + Secondary image copy- “starting from 1299/-”

Rest of the cards in the carousel will just need to have prices attached to it.
1080x1080
Open
Open
​
​
​
10
August video 1
Meta
Videos
For_Karanbhai.MOV
Add captions + Logo outro Adapt it into 3 sizes and share it.
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
11
August video 2
Meta
Videos
WhatsApp Video 2024-08-01 at 15.18.56.mp4
Crop 9th second to 17th second of this video + add captions + music + logo animation as outro
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
12
August video 3
Meta
Videos
WhatsApp Video 2024-08-01 at 15.18.56 (1).mp4
lets add some music and outro of our logo animation towards the end. Voice to be shared by
@K P
⁠
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
13
Hoodie - Product Video - Compilation
​
Videos
Shubh Sachdeva (1).mp4
​
​
Open
Open
​
​
​
14
Hoodie - UGC
​
Videos
Snitch (52).mp4
​
​
Open
Open
​
​
​
15
Hoodie - Compilation carousel
​
Carousel
Snitch (2).jpg
Snitch (2).jpg
Snitch (3).jpg
Snitch (3).jpg
Snitch (1).jpg
Snitch (1).jpg
Snitch.jpg
Snitch.jpg
​
1080x1080
Open
Open
​
​
​
16
Hoodie - Functional carousel
​
Carousel
Snitch (9).jpg
Snitch (9).jpg
Snitch (8).jpg
Snitch (8).jpg
Snitch (4).jpg
Snitch (4).jpg
Snitch (7).jpg
Snitch (7).jpg
Snitch (6).jpg
Snitch (6).jpg
Snitch (5).jpg
Snitch (5).jpg
​
1080x1080
Open
Open
​
​
​
17
Hoodie - Image Ad - Slide Fastener Hoodie
​
Single Static
458329959_497657199674369_5872822872347548065_n.jpg
458329959_497657199674369_5872822872347548065_n.jpg
458275107_2218455205179474_790407944737254364_n.jpg
458275107_2218455205179474_790407944737254364_n.jpg
455677263_1565468251050297_1652298190205362411_n.jpg
455677263_1565468251050297_1652298190205362411_n.jpg
​
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
18
Hoodie - Image Ad - Signature Hoodie in Black
​
Single Static
458275107_2218455205179474_790407944737254364_n.jpg
458275107_2218455205179474_790407944737254364_n.jpg
455677263_1565468251050297_1652298190205362411_n.jpg
455677263_1565468251050297_1652298190205362411_n.jpg
458329959_497657199674369_5872822872347548065_n.jpg
458329959_497657199674369_5872822872347548065_n.jpg
​
1080 x 1920 1080 x 1080 1920 x 1080
Open
Open
​
​
​
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