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Step 2: Identify links
Find the links and connections between all your activities.
You can select more than one sub activity for the connections. You’ll see where a given sub-activity is linked in the Where this sub activity is linked column.
Activity
Sub Activity
Connections
Where this sub activity is linked
Inbound logistics
Company-appointed coffee buyers select finest quality coffee beans
Starbucks manages all aspects of their procurement dealings.
New product launches involve sampling near the stores.
[ ]
Starbucks uses proprietary roasting and packaging processes to increase selling value.
[ ]
Operations
Starbucks operates company-owned or licensed stores.
Majority of products sold in stores.
On-site store managers help operate stores.
[ ]
Starbucks owns other brands such as Teavana.
[ ]
Outbound logistics
Majority of products sold in stores.
Starbucks operates company-owned or licensed stores.
Marketing & sales
Starbucks focuses on a high quality product and customer service over aggressive marketing.
Provides high quality in-store customer service.
[ ]
New product launches involve sampling near the stores.
Company-appointed coffee buyers select finest quality coffee beans
Service
Provides high quality in-store customer service.
Starbucks focuses on a high quality product and customer service over aggressive marketing.
Training baristas to make drinks adds value.
[ ]
Firm infrastructure
Employs support functions in corporate offices.
[ ]
On-site store managers help operate stores.
Starbucks operates company-owned or licensed stores.
Human resource management
Offers incentives and benefits to retain employees.
[ ]
Provide training to instill company culture.
[ ]
Technology development
Stores have free Wi-Fi to encourage more customers to spend time in Starbucks.
[ ]
Created platform for customers to leave feedback and product suggestions.
[ ]
Procurement
Starbucks manages all aspects of their procurement dealings.
Company-appointed coffee buyers select finest quality coffee beans
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