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How to unlock your startup's value with this value chain template
Step 3: Optimize
Step 3: Optimize
Think about ways you can improve or enhance your activities to add value.
Activity
Sub Activity
Connections
Ways to enhance
Inbound logistics
Company-appointed coffee buyers select finest quality coffee beans
Starbucks manages all aspects of their procurement dealings.
New product launches involve sampling near the stores.
Operations
Starbucks operates company-owned or licensed stores.
Majority of products sold in stores.
On-site store managers help operate stores.
Marketing & sales
Starbucks focuses on a high quality product and customer service over aggressive marketing.
Provides high quality in-store customer service.
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Company-appointed coffee buyers select finest quality coffee beans
Primary Activity
Starbucks operates company-owned or licensed stores.
Primary Activity
Starbucks focuses on a high quality product and customer service over aggressive marketing.
Primary Activity
Company-appointed coffee buyers select finest quality coffee beans
Activity
Inbound logistics
Type
Primary Activity
Connections
Starbucks manages all aspects of their procurement dealings.
New product launches involve sampling near the stores.
Ways to enhance
Write ways to change, improve, or enhance this activity to add value for your customrs
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