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How to unlock your startup's value with this value chain template
Step 1: Write sub activities
Step 1: Write sub activities
Write sub activities for your startup's primary and support activities that create value
Clear data
Add Primary
Add Support
Type
Activity
Sub Activity
Primary Activity
Inbound logistics
Company-appointed coffee buyers select finest quality coffee beans
Starbucks uses proprietary roasting and packaging processes to increase selling value.
Operations
Starbucks operates company-owned or licensed stores.
Starbucks owns other brands such as Teavana.
Outbound logistics
Majority of products sold in stores.
Marketing & sales
Starbucks focuses on a high quality product and customer service over aggressive marketing.
New product launches involve sampling near the stores.
Service
Provides high quality in-store customer service.
Training baristas to make drinks adds value.
Support Activity
Firm infrastructure
Employs support functions in corporate offices.
On-site store managers help operate stores.
Human resource management
Offers incentives and benefits to retain employees.
Provide training to instill company culture.
Technology development
Stores have free Wi-Fi to encourage more customers to spend time in Starbucks.
Created platform for customers to leave feedback and product suggestions.
Procurement
Starbucks manages all aspects of their procurement dealings.
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