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Step 1: Write sub activities
Write sub activities for your startup's primary and support activities that create value
The sub activities below are from a value chain analysis of . To get started, clear the sample Starbucks data → and click the Add Primary or Add Support buttons below or add the sub activity directly to the table by clicking the + in the table.
Clear data
Add Primary
Add Support
Type
Activity
Sub Activity
Primary Activity
Inbound logistics
Company-appointed coffee buyers select finest quality coffee beans
Starbucks uses proprietary roasting and packaging processes to increase selling value.
Operations
Starbucks operates company-owned or licensed stores.
Starbucks owns other brands such as Teavana.
Outbound logistics
Majority of products sold in stores.
Marketing & sales
Starbucks focuses on a high quality product and customer service over aggressive marketing.
New product launches involve sampling near the stores.
Service
Provides high quality in-store customer service.
Training baristas to make drinks adds value.
Support Activity
Firm infrastructure
Employs support functions in corporate offices.
On-site store managers help operate stores.
Human resource management
Offers incentives and benefits to retain employees.
Provide training to instill company culture.
Technology development
Stores have free Wi-Fi to encourage more customers to spend time in Starbucks.
Created platform for customers to leave feedback and product suggestions.
Procurement
Starbucks manages all aspects of their procurement dealings.
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