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Business Model Canvas Template: Master your company's business model in 4 steps
Understand all the key drivers of our business with this business model canvas
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Understand all the key drivers of our business with this business model canvas

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Step 3: Connect value propositions

Link each value proposition with a customer segment(s) and a revenue stream(s)
💡 Tips
1. Make sure every value proposition you wrote in
Step 2: Map out business
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has a linked customer segment(s) and revenue stream(s)
2. Add only the most important drivers for each part of the canvas
3. The example canvas below is from
Amazon
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. Clear the sample data →
Clear Data
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Description
Associated customer segment(s)
Associated revenue stream(s)
1
Ecommerce
To provide an online shopping platform that quickly delivers any item, to any person, anywhere, at any time.
Retail Clients Purchase products listed on Amazon Purchase Amazon’s subscriptions services (Prime)
Low margin revenue from retail e-commerce sales and fulfillment
E-commerce and fulfillment are low-margin due to costs related to warehousing and upkeeping fulfillment centers
2
Amazon Web Services
To provide cloud services, infrastructure, and data storage to business clients in an agile, flexible, scalable, and secure form.
Business Clients Operate as retailers on Amazon’s websites Require cloud services and infrastructure Advertise on Amazon
High margin revenue streams from AWS, advertising, and subscription services
Low upkeep and variable costs allow AWS, advertising, and subscription services to be the primary profit driver for Amazon, despite being a significantly smaller revenue stream
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Next:
Step 4: Review
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