Takes ownership of team, department, and operational objectives, as well as personal targets
Has the ability to work independently and resolve professional, technical or operational project problems
Applies business acumen and analytical mindset within their practice.
Market
Has an implicit understanding of the marketplace and competing organizations.
Product
Outlines how the product operates, explains its core benefits, as well as how it helps the customer
Utilizes available materials to form new tools and assets.
Persona
Identifies and understands the needs of the customer and ways they use the product,
Can confidently explain the persona to colleagues and teams throughout the business.
Buyer’s Journey
Understands the customer’s buying process, and can identify factors which prompt purchase,
Acknowledges the role of a customer journey in the wider GTM plan.
Deliverables
GTM Plan
Implements the key constituents of a clear-cut GTM plan.
Personas and buyer’s journey
Is able to comprehend and communicate information relating to existing personas. Clearly outlines the relationship between value propositions and GTM plans.
Value Proposition
Has a thorough understanding of value proposition and messaging pillars,
Can gather information to form value propositions and establish proof points to provide support.
Assets and tools
Is comfortable when forming product presentations and data sheets.
Processes & Interlock
Processes
Establishes the role of teams involved in the creation and execution of a GTM plan,
Collaborates with sales teams domestically and internationally, delivering essential content to support the product.
Interlock
Understands all the teams that are involved in creating and executing GTM plans. Be able to navigate and interact with geo & seller teams that depend on product content.