Product Marketing Manager

Responsibilities

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Overview

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Takes ownership of team, department, and operational objectives, as well as personal targets Has the ability to work independently and resolve professional, technical or operational project problems Applies business acumen and analytical mindset within their practice.

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Market

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Has an implicit understanding of the marketplace and competing organizations.

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Product

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Outlines how the product operates, explains its core benefits, as well as how it helps the customer Utilizes available materials to form new tools and assets.

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Persona

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Identifies and understands the needs of the customer and ways they use the product, Can confidently explain the persona to colleagues and teams throughout the business.

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Buyer’s Journey

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Understands the customer’s buying process, and can identify factors which prompt purchase, Acknowledges the role of a customer journey in the wider GTM plan.

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Deliverables

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GTM Plan

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Implements the key constituents of a clear-cut GTM plan.

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Personas and buyer’s journey

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Is able to comprehend and communicate information relating to existing personas. Clearly outlines the relationship between value propositions and GTM plans.

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Value Proposition

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Has a thorough understanding of value proposition and messaging pillars, Can gather information to form value propositions and establish proof points to provide support.

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Assets and tools

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Is comfortable when forming product presentations and data sheets.

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Processes & Interlock

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Processes

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Establishes the role of teams involved in the creation and execution of a GTM plan, Collaborates with sales teams domestically and internationally, delivering essential content to support the product.

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Interlock

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Understands all the teams that are involved in creating and executing GTM plans. Be able to navigate and interact with geo & seller teams that depend on product content.

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