Senior Product Marketing Manager
Senior Product Marketing Manager

Responsibilities

⁠

Overview

⁠

Oversees functional objectives and/or technologies and demonstrates natural leadership traits Offers insights and advice to colleagues in need of support Serves as a leader for teams within the organization and ensures specialist projects run smoothly Assumes a managerial role within their respective department Sets objectives according to goals within the business, and enforces solutions to problems Envisions the ‘broader scale’ and sets defined objectives for team members.

⁠

Market

⁠

Understands the market, essential trends, and rectifies problems as they arise Implements key information to mold the product, messaging, and GTM strategy.

⁠

Product

⁠

Holds a thorough understanding of the main product and related products Writes a range of materials, including tools/assets/content to supplement GTM plans Is comfortable in delivering demonstrations and presenting information relating to products, highlighting key product features and USPs.

⁠

Persona

⁠

Establishes relevant buyer personas in accordance with business needs, Considers the needs of the customer and communicates how the product brings value.

⁠

Buyer’s Journey

⁠

Recognizes how the buyer’s journey is shaped by the personas of the decision maker and influencers and addresses key queries confidently, Utilizes information to form GTM plans to complement the journey of the buyer.

⁠

Deliverables

⁠

GTM Plan

⁠

Independently establishes and carries out GTM plans across a 12-month period for focus product area, Clearly communicates key information pivotal to GTM tactics, such as market, product, and persona elements, Proactively forms plans directed by metrics and data.

⁠

Personas and buyer’s journey

⁠

Can establish personas at each stage of the buyer’s journey, considering questions which may materialize at each stage, Shares insights across multiple teams, including OM, Marketing, etc. providing supplementary coaching, where necessary.

⁠

Value Proposition

⁠

Forms value propositions and messaging pillars, implementing best practices driven by the needs of the customer, introduces creative methods to determine proof points, as well as justification.

⁠

Assets and tools

⁠

Builds content guided by personas and buyers’ journey, whilst simultaneously concentrating on essential buyer needs, Produces exciting product presentations to supplement additional sales tools and assets, Uses insights from customers and partners to enhance the product’s narrative.

⁠

Processes & Interlock

⁠

Processes

⁠

Leads the GTM process and gives support to marketing, company partners, and sellers, Orchestrates product plans and takes steps to ensure its successfully implemented.

⁠