Associate Product Marketing Manager
Associate Product Marketing Manager

Responsibilities

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Overview

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Orchestrates individual and team objectives Unites with colleagues to form ideas and problem-solve Communicates with others to understand core business principles Resolves issues in a creative and methodical manner.

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Market

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Has an in-depth knowledge of the business, in addition to the wider marketplace, and competitors Actively seeks new opportunities to enhance existing business knowledge.

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Product

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Holds a comprehensive understanding of products and an awareness of potential barriers the business may encounter= Actively seeks to develop knowledge of products and how features can address customer pain points Makes the most of tools at their disposal to cultivate personal practice and boost comprehension.

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Persona

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Has a basic understanding of the customer’s business needs and personas, and how these can be applied to the product. Actively seeks to work with their peers to gain a further understanding of personas and why they’re important.

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Buyer’s Journey

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Has nominal grasp of the customer’s buying process, Seeks ways to understand the triggers for consumer buying behaviors and constituents of the wider GTM plan.

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Deliverables

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GTM Plan

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Proactively develops knowledge of GTM strategy and each stage of the customer journey, Takes on supplementary tasks and responsibilities, when needed.

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Personas and buyer’s journey

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Identifies key information relating to existing persona(s), amending methods of communication, Understands the role of personas in areas such as value proposition and GTM plans.

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Value Proposition

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Adept in addressing and contributing to essential areas such as value proposition and messaging pillars.

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Assets and tools

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Takes a proactive stance to create assets such as product presentations and data sheets.

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Processes & Interlock

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Processes

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Has no prior experience or existing knowledge of areas such as product launch, data sheet creation, and content creation, Keen to establish a simple understanding of the aforementioned areas, completes tasks in line with pre-determined deadlines.

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