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Hi, I’m Praful.

Poker player turned Product Manager, I look at the world in terms of EV (Estimated Value) or rather EI (Estimated Impact). I am a designer at heart and love solving hard tech and business problems that make an impact. I am either smiling or looking super serious. If it’s the latter, I am probably thinking about work or food.

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LinkedIn⁠

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Twitter⁠

✉️ :

prflgupta@gmail.com⁠

📞 :

6397822258⁠

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💼 Work experience

Group Product Manager

Joveo • Aug’22 - Present • 8 mos

Leading 3 charters @ Joveo

Ad Tracking Platform

Supplier Side Platform (SSP) and Publisher Integration

New initiatives

Leading a 3 member team of 1 SPM and 2 PMs

Senior Product Manager

Joveo • Jan’22 - Aug’22 • 8 mos

Led the Ad tracking platform. Defined the vision and strategy for 2022

Led the re-architecture of our entire Tracking system to better align to our business needs

Built our proprietary Cookie-less tracking solution which improved our conversions by 60% and a net revenue impact of over $200K/month

Revamped our number freezing process to consistently freeze numbers within 3 days every month. This used to take 12-15 days every month

Product Manager

Joveo • •Jan’20 - Dec’21 2 yrs

Built a PMF for our Job board clients. This helped us acquire few of our biggest customers and doubled our revenue at the time

Led customer research and built one of our flagship product MOJO Go from scratch. The MVP was instrumental in winning on of our biggest customers to date and generate 10% of our revenue at the time

Built User Management functionality to help manage users across Joveo suite of products

Led the efforts to build our own design system - IRIS

Associate Product Manager

Joveo • Jul’19 - Dec’19 • 6 mos

Revamped our Feed Mapping feature used to map job feeds to Joveo’s internal fields. Time taken to map a feed improved from tens of mins (and in many cases hours) to literally seconds with over 95% success rate

Built a Pixel helper plugin to identify Joveo pixels and any issues with them

Built Platform filters to to help user slice and dice data to their needs

APM Intern

Joveo • Jan’19 - Jun’19 • 6 mos

Did user research and competitive analysis to identify the top areas where we need to invest

Worked on some key features to help users trade more efficiently

💬 Here’s what my teammates say about me

(excerpts from our company wide anonymous peer review)

“Praful is one of the rarest personality, he inspires people around him to think and produce the best work possible.”

“His eye for detail in catching bugs helped us deliver best quality products.”

“His love for finding the core problems and solving is infectious. This helped us very well in doing good qualitative research for our products.”

“Always thinking about how to make the product better.”

📚 Education

M.Sc. (Hons) in Mathematics

2014-2019, BITS Pilani, India

B.E (Hons) in Electronics and Communication

2014-2019, BITS Pilani, India

※ References

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`Jahangir Mohammed`⁠
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Co-founder & CEO Cone (YC S22) | Co-founder @ Joveo

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md.jahangir27@gmail.com⁠

| +91 9908-664-986

He was the CPO and my manager at Joveo

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`Ketan Singhal`⁠
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Engineering Manager @ Facebook | Co-founder @ Joveo

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ketan345@gmail.com⁠

| +44 7977-266-168

He was the co-founder and my manager at Joveo

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`Anant Dongre`⁠
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Director of Engineering @ Joveo

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anantof1993@gmail.com⁠

| +91 7032-919-314

He is my engineering counterpart here at Joveo

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`Adnan Ahzam`⁠
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Senior Product Manager @ Joveo

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adnanacademy@gmail.com⁠

| +91 9542-980-460

He is my direct report here at Joveo

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