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Terms
Terms
Terms
Type
Word
Description
1
Photography / Art direction
Mood / Moods
Pictures/photography of the products in context with moody/ambience
2
Photography / Art direction
Packshot or Clean shot
Pictures/photography of the products on clean background (white or colored backdrop)
3
Photography / Art direction
detail shot or close up
pictures showing some details of the product and close enough to see better the material/textures
4
Photography / Art direction
Set Design
Decor/Set build and designed especially for the shooting (usually for Mood shoothing)
5
Photography / Art direction
Styling /props styling
decorating / using some objects to help to bring some context and information (like size, scale,color..) into the images. and also to make the images looks more pleasant to watch.
6
Photography / Art direction
Ratio/canvas
features of the images ( height X width) , usually the unit is pixel or mm when its for print.
7
Photography / Art direction
Moodboard
Board doc showing the inspiration and direction of the idea for the mood pictures.
8
Marketing
CPC
In paid campaign cost per click
9
Marketing
Bidding strategy
A way that we set how the system will spend our money on ads
10
Marketing
CTR
Number of clicks that our ad receives divided by the number of times the ad is shown
11
Marketing
Audience
Group of potential users that have certain behaviours and it is easier to measure and predict if the ad will be interesting for them
12
Marketing
Bounce rate
The % of people who are abandoning our website very quickly
13
Marketing
Conversion
Sale as an effect of an add.
14
Marketing
Pixel
A piece of code connecting our Shopify catalog with our ad campaigns enable us to track results properly.
15
Marketing
UTM Code
A snipped of code that you can add at the end of a campaign URL to track the performance of campaigns and content
16
Customer Support
Zendesk
Customer support ticket system
17
Customer Support/General
AirCall
Internet/wi-fi calling application that is linked to every brand/department with its own telephone number
18
Customer Support
Todoist
Task application used with selected suppliers to manage their orders
19
Buying
MOQ
Minimum order quantity
20
Buying
MOV
Minimum order value
21
Buying
PI
“proforma invoice” is a preliminary bill of sale sent to buyers in advance of a shipment or delivery of goods.
22
Buying
CI
Commercial Invoice
23
Buying
PL
Packing List
24
Retail
RRP or RP
Recommended retail price or “Retail price”
25
Retail
POS
Point of sale
26
Retail
ATV
Average transaction value
27
Retail
UPT
Unit per transaction
28
Logistics
LCL
“Less than container load”
Term used to describe a shipment using sea freight, which is less than a full container.
Ex: it’s possible to ship 10 packages using LCL, which means that we ship using sea freight, but that the goods will be in a container with other shipments.
29
Logistics
Volume Weight
A conversion from how much space a product takes up into a Kg value.
30
Logistics
Real/Actual Weight
The weight in Kg of a product.
31
Logistics
CBM
Cubic meter is the freight volume of the shipment for domestic and international freight.
32
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