Terms

Mood / Moods

Pictures/photography of the products in context with moody/ambience

Packshot or Clean shot

Pictures/photography of the products on clean background (white or colored backdrop)

detail shot or close up

pictures showing some details of the product and close enough to see better the material/textures

Set Design

Decor/Set build and designed especially for the shooting (usually for Mood shoothing)

Styling /props styling

decorating / using some objects to help to bring some context and information (like size, scale,color..) into the images. and also to make the images looks more pleasant to watch.

Ratio/canvas

features of the images ( height X width) , usually the unit is pixel or mm when its for print.

Moodboard

Board doc showing the inspiration and direction of the idea for the mood pictures.

CPC

In paid campaign cost per click

Bidding strategy

A way that we set how the system will spend our money on ads

CTR

Number of clicks that our ad receives divided by the number of times the ad is shown

Audience

Group of potential users that have certain behaviours and it is easier to measure and predict if the ad will be interesting for them

Bounce rate

The % of people who are abandoning our website very quickly

Conversion

Sale as an effect of an add.

Pixel

A piece of code connecting our Shopify catalog with our ad campaigns enable us to track results properly.

UTM Code

A snipped of code that you can add at the end of a campaign URL to track the performance of campaigns and content

Zendesk

Customer support ticket system

AirCall

Internet/wi-fi calling application that is linked to every brand/department with its own telephone number

Todoist

Task application used with selected suppliers to manage their orders

MOQ

Minimum order quantity

MOV

Minimum order value

PI

“proforma invoice” is a preliminary bill of sale sent to buyers in advance of a shipment or delivery of goods.

CI

Commercial Invoice

PL

Packing List

RRP or RP

Recommended retail price or “Retail price”

POS

Point of sale

ATV

Average transaction value

UPT

Unit per transaction

LCL

“Less than container load”

Term used to describe a shipment using sea freight, which is less than a full container.

Ex: it’s possible to ship 10 packages using LCL, which means that we ship using sea freight, but that the goods will be in a container with other shipments.

Volume Weight

A conversion from how much space a product takes up into a Kg value.

Real/Actual Weight

The weight in Kg of a product.

CBM

Cubic meter is the freight volume of the shipment for domestic and international freight.

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