Search

Pictures/photography of the products on clean background (white or colored backdrop)

pictures showing some details of the product and close enough to see better the material/textures

Decor/Set build and designed especially for the shooting (usually for Mood shoothing)

decorating / using some objects to help to bring some context and information (like size, scale,color..) into the images. and also to make the images looks more pleasant to watch.

features of the images ( height X width) , usually the unit is pixel or mm when its for print.

Board doc showing the inspiration and direction of the idea for the mood pictures.

In paid campaign cost per click

A way that we set how the system will spend our money on ads

Number of clicks that our ad receives divided by the number of times the ad is shown

Group of potential users that have certain behaviours and it is easier to measure and predict if the ad will be interesting for them

The % of people who are abandoning our website very quickly

Sale as an effect of an add.

A piece of code connecting our Shopify catalog with our ad campaigns enable us to track results properly.

A snipped of code that you can add at the end of a campaign URL to track the performance of campaigns and content

Customer support ticket system

Internet/wi-fi calling application that is linked to every brand/department with its own telephone number

Task application used with selected suppliers to manage their orders

Minimum order quantity

Minimum order value

“proforma invoice” is a preliminary bill of sale sent to buyers in advance of a shipment or delivery of goods.

Commercial Invoice

Packing List

Recommended retail price or “Retail price”

Point of sale

Average transaction value

Unit per transaction

“Less than container load” Term used to describe a shipment using sea freight, which is less than a full container. Ex: it’s possible to ship 10 packages using LCL, which means that we ship using sea freight, but that the goods will be in a container with other shipments.

A conversion from how much space a product takes up into a Kg value.

The weight in Kg of a product.

Cubic meter is the freight volume of the shipment for domestic and international freight.