Category Creation Workbook

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Category Creation Steps

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Maslo Gaming - Category Creation Scorecard

[idea] Category Creation Scorecard 4

[idea] Category Creation Scorecard 4

Area

Description & Notes

Score

Category POV / Problem

Generative art and game-fi deserves generative personalities that learn and evolve through game design, player gameplay & decision making history, game-fi outcomes, and realtime interactions.

Future Reimagined

Web3, game-fi, and digital ownership

Radical Offer & Model

Venture Studio Model - Tech Team / Fundraise - Rapid Prototype development

Data Flywheel

Player engagement analytics, game-fi economic modeling, game evolution insights

Customer Outcomes

Rapid game character development, in-game dynamics,

There are no rows in this table

Sum

⁠

Guide

Key Areas

(Area 1) Category POV: Does the company have a clear “Point of View” of their category? Are they able to frame a powerful problem, articulate a compelling vision, and most importantly, communicate the core compromises, trade-offs, and problems inherent to the way the category is today, such that the consumer/customer will be open to a new and different approach. It’s important to note this should not be expressed as the “challenges” unique to a brand or company, but rather a fundamental problem to the entire category itself that consumers have typically and unnecessarily accepted as a given.

(Area 2) Future Category Reimagined & Without Compromise: Does the company cast a compelling future—free of these fundamental problems, compromises, and trade-offs inherent to the category? Are they able to explain what the category looks like in its true glory where the customer/consumer is transformed, partners are proud participants, and the company generates an abundance and surplus of benefits: rational, emotional, aspirational, as well as financial?

(Area 3) Radically Different Offer + Business Model: How does this new category get delivered to the customer, both through a breakthrough product/service/offer, but also through a breakthrough business model? How does product innovation and business model innovation come together in a way where 1 + 1 = 11?

(Area 4) Data Flywheel: Does the company generate data about customer/consumer demand/preferences (be it intentional or as a side effect) that creates a unique opportunity and advantage to anticipate the future of consumer demand and any category shifts? Does this Data Flywheel provide insight into not only how to improve company offerings, but predict where demand for this new category will unfold next?

(Area 5) Depth & Degree of Customer Outcomes: Does the company generate satisfied/ecstatic customers/consumers? Are they so happy and satisfied they gladly evangelize the product/service to others? Or, even better, do customers want to tell their own stories of radical transformational outcomes—where the customer’s life is truly different after engaging with the company?

How to Score

Score yourself in the five key areas on a 0 to 2 scale:

0 - currently does not successfully accomplish the area’s goal

1 - is only partially accomplishes the goal

2 - you successfully accomplish the goal

Scorecard

Be the Winner - 60% of companies on the list scored 0 to 2, and were much more focused on “beating the competition” than innovating or creating something entirely new. These “compete to win” companies fight for existing market share.

Be the Best - 20% of the companies scored 3 to 5, and were more focused on “being the best” within an existing category—not “being the leader” of a new category.

Be Different - The final 20% of the companies scored 6 to 10, and were companies clearly trying to design/create a new and meaningfully different category.

Reference:

The Category Design Scorecard⁠

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What is the movement? What is the greater cause?

technology is overwhelming the world.

businesses put it into service of their goals - their profit

how do you harness technology for yourself? put AI to work for you?

instead of replace you

software will eat the world. 10 years ago Marc Andreeson. August 2011

⁠

https://a16z.com/2011/08/20/why-software-is-eating-the-world/⁠

⁠

that’s fine if software eats companies

or software eats industries

when it does, you’re the casualty.

lose your job. hard-earned skills become outdated. replaced by a computer?

You can be the unknowing spectator. innocent bystander. or take agency and change your situation.

The looming threat is knocking at your doorstep or maybe it’s already inside.

what can you do?

Put technology to work for you. To augment your abilities. Your awareness. Your radar.

⁠

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