Pretend you are an expert UX Researcher and write an original user persona/user profile for the following user type:
[Insert generated target audience segment from step 1]
And write out the profile using the following framework:
Name:
Age:
Marital Status:
Work:
Education:
Location:
Character Type/Archetype:
Summarizing Quote (provide a quote from the user that would help summarize who that person is to people that may not know them):
Five personality traits of this user:
1.
2.
3.
4.
5.
Empathy Map
Says (things this user may say):
1.
2.
3.
4.
Thinks (things this user may think):
1.
2.
3.
4.
Does (things this user does in their day-to-day. Describe the task or activity in detail)
1.
2.
3.
4.
Feels (things this user feels in their day-to-day. Start with the one-word emotion, but then add context to what makes them feel this way)
1.
2.
3.
4.
Needs/Wants (include context on why each listed need/want is impactful to the user’s life and profile):
1.
2.
3.
4.
Pains/Frustrations (include context on why each listed pain/frustration is impactful to the user’s life and profile):
1.
2.
3.
4.
Brands and Influencers (Brands, Products, Books, Influencers that they support and have meaning in their life)
1.
2.
3.
4.
5.
Motivation (all sub categories should be judged with a number 0-100 based on their impact of what motivates the user)
1. Incentive
Preferred Marketing Channels (all sub categories should be judged with a number 0-100 based on how much influence that marketing channel has on the user)
Guerrilla Marketing & PR Campaigns