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Temu’s browsing experience tear-down

Intent generation -
Infinite feeds present across all low intent real estates for browsing continuation or generating new browsing intent (Includes wishlist, cart, order and account page)

Homepage -
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Screenshot 2024-05-15 at 6.13.52 PM.png
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IG - Cross category reco present below search in addition to category bar to quickly relay exploratory users to start browsing
IC - HVFs to help users navigate to the sub category within the portfolio
Search landing - Presence of popular searches and recently viewed
Feeds -
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Screenshot 2024-05-15 at 6.21.39 PM.png
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Intent channelisation - Presence of HVFs and related searches
DTB - Presence of markers to influence DTB like -
Count of products sold
Time till OOS
Real time updates on orders and ratings
PDP -
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IMG_9013.PNG
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IC/ IG - Infinite feed of cross category reco in PDP, The prioritised portfolios are contextual to PDP’s category
Category navigation -
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IMG_9018.PNG
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IG - Infinite feed of trending products within a category. Requires manually clicking category L1s on left
IC - Categories structured by sub categories as well as certain defining taxonomies like Style / Figure for women clothing etc
Accounts section -
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IMG_9020.PNG
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IG -
Presence of recently viewed
Presence of infinite cross category reco
Cart -
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IMG_9014.PNG
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IG - Presence of infinite cross category reco in cart
Cart conversion - Intimating users about -
Cheaper priced alternatives / Price drop in cart added products etc


Meesho conversion breakdown -

Real estate
V/Vi
O/Vi
CLP/Collections
146.25
0.04
FY Feed
57.65
0.01
Recently Viewed
25.34
0.04
Recommendations
96.55
0.07
Search
117.48
0.08
There are no rows in this table
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Search followed by PDP reco has the highest conversion

Meesho traffic breakdown -

Real Estate
Traffic - As % of AO
PDP reco accessed
47%
Search clicked
26%
Orders - Bottom nav clicked
25%
FY feed scrolled
20%
Wishlist clicked
12%
Cart clicked
4%
Category tile clicked
3%
Category tab selected - Bottom nav
2%
Community - Bottom nav clicked
1%
Mall - Bottom nav clicked
0%
There are no rows in this table
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Cart - Upsell related products to -
Better discounting and prices for users (Low delivery fee)
Account effort duplication with ranking (Nawazish)
IG - User fallback infinite feeds for intent categories







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