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Problem - Users don’t have access to intent generation or re-browsing touch-points on some significant traffic non feed real estates like Search(~28% AO), My order page (~23% AO) and Wishlist (~12% AO)Outside IN - Competition heavily surfaces IG touch-points by pre-empting new browsing intent as well as letting users easily resume prior browsing preferencesPopular categories - ✅Recent searches - ✅Recently viewed - ✅Explore feed - ✅Trending searches - ❌Top rated picks - ❌Viewed by similar users - ❌Trending deals - ❌New arrivals / Fresh drops - ❌Influencer finds - ❌Top brands - ❌
Last search (Resuming session) - ❌Continue browsing categories / trends / brands - ❌Price drop / Deal / Low stock suggestions for prior viewed / recommended catalogs - ❌
Solution - Short term - Build FIF / widget / banner pipeline across REs to integrate low effort heuristic IG components from - Trending searches | Top rated picks | Trending deals | New arrivals | Influencer finds | Top brands | Integrate browsing session continuation themes like continue browsing / price drop, low stock on past viewed catalogs basis tech effort feasibilityMed term - Integrate above IG touch-points effectively through an enhanced UX / New discovery RE Long term - Next cycle - Add more REs and personalise the placement of IG component per RE basis user’s interactionProblem - User lack awareness of similar product reco present in PDP leading to lower usageOutside IN - Competition surfaces PDP reco through UX intervention on PLP / PDP
Solution - Quick experiment on resurfacing PDP reco on PDP back clicks has led to significant NMV/Vi uptake of ~0.2%. We plan to update the CX for easier navigation to reco on PDP through PDP section steppers as well as surfacing the feed on PLPProblem - Touch-points for several intent channelisation objectives are missing from feedsOutside IN - Competition heavily surfaces intent redirection on feeds to related searches / related CLPs via banners / widgets - 
Solution - Integrate trends within a feed as part of widget / banner powered CLPs with SDUI. Explore feasibility of integrating this new real estate across feeds
Appendix
RE wise traffic split -
Real Estate
Traffic - As % of AO
PDP reco accessed
47%
Search clicked
26%
Orders - Bottom nav clicked
25%
FY feed scrolled
20%
Wishlist clicked
12%
Cart clicked
4%
Category tile clicked
3%
Category tab selected - Bottom nav
2%
Community - Bottom nav clicked
1%
Mall - Bottom nav clicked
0%
There are no rows in this table
First click post order placement within same session -
Second click RE
%Users
wishlist
30.44%
recently viewed
17.54%
cart
14.95%
catalog_search_results
9.00%
pdp_recommendations
7.52%
widget
5.66%
app_links
5.41%
single_product
2.83%
facebook
2.06%
visual_search_results
1.23%
main
1.19%
category_tree
0.74%
There are no rows in this table
Re-transaction funnel -
PDP reco drop off -
Draft -
Intent generation themes
Typical components
Meesho IA
Outside IN references
Pre empting new browsing intent
IG using existing browsing behaviour
There are no rows in this table
IG benchmarking - My orders / Wishlist - WIP
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