Describe your goals for this launch and explain how you'll measure success ("We think this launch will lead to Y, and we'll know if that's true if Z")

\uD83D\uDDD2 Market Research

Add market research, including info about the current state of the market, its trajectory, and demand for the product you're launching

\uD83D\uDD0E Competitive Analysis

Provide information on your top competitors here. What differentiates them? Include their messaging or tag lines, and feature comparisons.

\uD83D\uDCCA Success metrics

Table 2

Table 2

Goal

Metrics

e.g., Acquire new enterprise customers

e.g., Signups increase in the first quarter after launch

There are no rows in this table

⁠

\uD83D\uDC65 Target Personas

Table 3

Table 3

Type of persona

Profile

Buyer personas

Add info about your target persona or link to their profile

Buyer personas

User Personas

There are no rows in this table

⁠

\uD83D\uDDE8 Messaging & positioning

Product description

Write a short description of your product

⁠

Short positioning statement

Write a short (~25 words) positioning statement

⁠

Detailed positioning statement

Write a detailed (100 words or less) positioning statement

Table 4

Table 4

Column 1

Column 2

Column 3

Column 4

Top-Line message

Value pillar 1

Value pillar 2

Value pillar 3

Product promise

Write a short paragraph on how your product delivers on this value pillar

Customer pain points

Describe how this value pillar solves these pain points

Product proof points

Explain how specific product features support this value pillar

There are no rows in this table

⁠

\uD83D\uDCB0 Pricing

Add pricing information for this product, including subscription options, packages and tiers, and rationale behind your pricing structure

\uD83D\uDCCC Product release roadmap

Use the roadmap planner (/roadmap) to help your team stay on track. To edit workstreams or dates, select the placeholder below and tap the pencil icon.

Type /trello to add a card or board to this page or /jira to include a Jira issue, chart, or project.

\uD83D\uDCAA Distribution channels & launch activities

Plan your launch-day activities and communications using the table below. Put each activity on its own row, @mention activity owners, and type /date to add due dates.

Table 5

Table 5

Activity

Owner

Due date

Status

Notes

Blog

Social

Internal comms

e.g., Write a blog post to announce the launch

NOT STARTED

e.g., Send press release to TechCrunch and WIRED

There are no rows in this table

⁠

\uD83D\uDC65 Support plan

Table 6

Table 6

Support contact

There are no rows in this table

⁠

Craft a support plan for your launch using the table below. Put each task on its own row, @mention task owners, and type /date to add due dates.

Table 7

Table 7

Task

Owner

Due date

Status

Notes

e.g., Create training deck

NOT STARTED

There are no rows in this table

⁠

\uD83D\uDD17 Reference materials

Add links to relevant research and other key documents here

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