Wedesi

Answering your Questions

Kickoff and Discovery

Scope of Work

Explore

Answering your Questions

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I would like some KPIs / benchmarks and a roadmap of what we would be achieving in to define the success terms of this project⁠

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More clarity in terms of the creative direction that we would be taking⁠

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The breakdown of how much of the plan amount will be allocated to each elements in the plan. Does this amount include exclude spend on google/social ads? Hosting charges and integrations on Shopify/hubspot. Without this pricing is a little vague and hard to understand.⁠

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1. Roadmap and KPIs

Phase 1 (Month 1)

Understanding the market, competitors, building an identity/ tone of voice/ messaging, define the creatives

Setup Social Media Accounts, Conduct Audit, Tracking Tools (Analytics/ Hotjar/ CRM)

Build Social Media Content Calendar

Setup Paid Advertising

Website Development

Phase 2 (Month 2 -3)

Content Creation (graphics, videos, copywriting)

Setting up SOPs/ best practices

Campaign Development

Website Development (Contd)

Content Deployment (Testing and Learning)

Setup and optimise SEO strategies

Phase 3 (Month 3-4)

Continued efforts from the previous phases

Implement advanced CRM strategies/ lead generation

Explore more marketing channels

Setting up Marketing Automations

Assessment and Optimisation of Marketing efforts

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Metrics/ KPIs

Along the way, we will be measuring, monitoring and reporting on various parameters.

Website

Traffic, Bounce Rates, Session Duration, etc

User Data

Followers

Content Views

Engagement Rate

Click-Through Rate

Paid Efforts

Return on Ad Spends

Costs per click

Customer Acquisition Cost

Impressions

Tracking Leads

We will co-relate the above with the below

Business Objectives

Awareness

Revenue

Orders

Leads

Average Order Value, etc

2. Creative Direction

Brand Identity and Visual Style: Working on an amalgamation of Desi and Contemporary, we will aim to bring Mumbai to Toronto using design element to evoke the feeling of back home. A distinct look and feel will be created with food taking the forefront and bold colours and engaging graphics.

Tone and Voice: We’re going to communicate with our community like they are our family away from home. We are a brand with a heart and it’ll show in our conversational, culturally resonant ways.

These are initial thoughts. Based on the research and our conversations, we will create distinct visual styles which will be presented for feedback. Once we are aligned, we will proceed to build the brand + visual identity guidelines.

3. Pricing

Breakdown

The plan allocation breakdown is based on the combination of activities listed

here⁠

and a rate card isn’t how we usually break it down. It is dictated by the combination of value, quality and effort we bring to the table. I am happy to discuss any specific questions you might have.

Budget Exclusions

Ad Spends

Hosting Charges

Third Party Integrations/ Subscriptions

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