Scope of Work

With sales as the initial objective for Prana, we are going to focus our efforts on the bottom line to begin with. For this, we require 3 months to build our foundation.

1. Initial Setup and Strategy Development (First Month)

Detailed audience analysis

Competitor analysis

Keyword research

Meta Ad account setup and configuration

2. Monthly Performance Marketing (Ongoing)

Campaign Types:

Social Media Ads: Facebook and Instagram ads targeting the specified demographic.

Retargeting Ads: Re-engage visitors who have interacted with the website but did not convert.

4. Performance Monitoring and Optimization

Monthly performance reviews.

Optimization of ad spend based on performance data.

Budget (3 months)

Month 1

Setup Fee: CAD1000

Ad Budget: Up to CAD1000 (for 15 days while we setup)

Months 2 and 3 (per month)

Monthly Ad Budget: CAD2000

Agency Fee: 15% of the ad spends

1. Initial Setup and Strategy Development (First Month)

2. Monthly Performance Marketing (Ongoing)

4. Performance Monitoring and Optimization

Budget (3 months)

Month 1

Months 2 and 3 (per month)

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