Precardix Amazon Update

CA Monthly Update

US Monthly Update

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US Monthly Update

October

Executive Summary

Sales Overview

In October, total sales saw a -10% decrease compared to September. We were on track to exceed last month’s sales until the last few days of October, where we did not have any conversions. We noticed a sharp decline in search trend towards the end of the month, indicating less customers were searching for blood pressure supplements at that time, which impacted our sales.

The Pack of 1 accounted for 75.5% of total sales with 17 units sold, while the Pack of 2 represented 24.4% with 3 units sold.

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Buy Box Percentage & Account Health

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There are no account health or buy box issues.

Conversion Rate

The conversion rate declined for both the 1-pack and 2-pack.

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Advertising Performance

In the second week of October, we launched new campaigns targeting branded keywords and ASINs. As these ads are still in the initial phase, we’ll continue to optimize them as they gain traction. Any additional external traffic to support these campaigns would be helpful. We’ve seen a slight improvement in ROAS and have reduced TACOS to a healthy range, though we're focused on further improving ROAS as the campaigns progress.

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Advertising spend decreased by -151%.

Advertising sales decreased by -30%.

Impressions decreased by -53% this month.

We noticed a -33% decrease in ACOS, compared to the previous month.

ROAS increased from 0.34 to 0.52.

TACOS decreased from 36.3%% to 18.7%.

Market Share

We currently have a 0% market share in this market, which is significantly larger than the Canadian market. While there is higher search volume here, there is also much more competition, with many competitors offering lower price points. Building brand awareness is essential, and any effort to drive external traffic will be beneficial.

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Top 5 Products:

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Subscribe and Save

Our subscription count decreased from 17 to 15 in October. We recommend offering a coupon for first time S&S orders to encourage more subscriptions.

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Repeat Purchase Behaviour

In October, we received one repeat customer order and our repeat customer share was 4.2%.

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Amazon Attribution & Storefront Analytics

There was no traffic or sales through attribution.

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Storefront Analytics

Our storefront traffic increased compared to September, however we did not have any conversions. We will focus on Sponsored Brand ads to drive more traffic to the storefront.

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