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Executive Summary

Sales Performance:

In October, total sales declined by 10% compared to September.

Advertising Performance:

Impressions decreased by 53% and ad spend dropped by 30% this month; however, our ROAS improved from 0.34 to 0.52

Keyword Trends:

The search trend declined in the second half of the month.

Conversion Rates:

The conversion rate declined for both SKUs this month.

Amazon Attribution & Storefront Analytics:

We didn’t receive any traffic or sales through attribution.

We had more traffic to the storefront in October but no conversions.

Updates and Recommendations:

For the US market, we need a US address for removal orders. Currently, the settings in the US are set to automatic disposal, which we can update.

BFCM promotions - Let’s review.

Any updates with moving to a capsule form? Timeline?

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