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Advertising spend increased by 11%Advertising sales increased by 23%Impressions increased by 42%ROAS improved from 3.43 to 3.78TACoS decreased from 7.6% to 7.1%B07XDCK249 (own product targeting)PrecardixLower blood pressure
October 2025
Sales Overview
In October, total sales rose by 20% to $20,388, driven primarily by strong Prime Week performance. Prime Week promotions generated $4,920.75, accounting for 24.1% of the month’s total sales. Search volume also increased significantly compared to September, contributing to increased sales as more consumers were actively shopping for products like ours. While the 1-pack experienced a slight decrease in sales, the 2-pack saw a substantial 141.72% increase (+$3,602), likely due to the discount offered during Prime.
The 1-pack product contributed 40.2% of total sales, with 185 units sold, generating $8,195.75 in revenue. The 2-pack accounted for the remaining 59.8%, with 153 units sold, resulting in $12,237.35 in sales.
Year-over-year sales have increased by 35.4%.
The search volume for the main keyword, blood pressure supplement had peaked mid month from October Prime Week promotions, but returned back by the end of the month.
Buy Box Percentage & Account Health
There are currently no account health issues or Buy Box concerns.
Conversion Rate
During this period, the 1-pack experienced a slight increase in conversion rate. Overall, it experienced slightly less ad-driven traffic, which, along with promotions, helped improve conversions. The 2-pack saw a slightly lower conversion rate as it experienced more ad-driven traffic.
Advertising Performance
In October, ad spend increased by 11% due to higher CPCs, and we began testing AMC-generated audiences targeting Abandoned Cart shoppers. This increase, combined with additional traffic from Prime Week promotions, led to a 42% rise in impressions and 23% increase in ad sales. Overall campaign performance improved during this period, with ROAS rising to 3.78 and TACoS improving to 7.1%, indicating stronger campaign efficiency.
Since launching AMC ads on October 14th, the video campaign has consistently outperformed the image campaign. Moving forward, we plan to allocate more focus toward the video ad to drive stronger results while continuing to test new image creatives.
AMC Campaign Breakdown (Oct 14–Present):
Video Ad: Spend: $66.37, Sales: $269.80
Headline/Image Ad: Spend: $72.57, Sales: $89.90
Advertising Performance (October):
Top Keywords & Products:
Market Share
The market revenue for our product category increased from $197,419 to $201,720. Our market share also rose from 7.9% to 9.6%. We continue to hold the 2nd position among the top five products in this category.
Top 5 Products:
Subscribe and Save
In October, our Subscribe & Save subscription count increased from 139 to 142. The program generated approximately $3,791.55 in shipped revenue, reflecting a slight decrease compared to the previous month.
Subscribe & Save sales accounted for 19% of total sales, with 142 out of 337 units sold through the program.
Repeat Purchase Behaviour
Our repeat customer share decreased by 2%, with repeat customers accounting for 9.5% of the total customer base during this period.
Amazon Attribution & Storefront Analytics
Traffic from Amazon Attribution decreased from 895 to 804, and we generated one sale through the attribution links, totaling $89.95. The sale came from the amazon_prospecting link.
Storefront Analytics
Storefront traffic decreased from 836 to 753, and storefront sales decreased by 18%, totaling $444.60 due to a decrease in sales through organic traffic.
Brand Tailored Promotions
We are currently running brand-tailored promotions with a 15% discount. So far, these promotions have generated 6 redemptions, resulting in $360 in sales.
Ratings & Reviews
In October, we received 3 new positive reviews. Our overall star rating improved to 4.1 stars.
Refunds
We received $655.65 in refunds for October, representing an increase of $490.87 compared to September.
Order ID 701-6648829-1458645 - Repeat customer - repurchased a 2-pack a day after applying for refund on previous order.
Order ID 702-4083405-9625845 - Repeat customer - repurchased a 2-pack a week after applying for refund on previous order.
Order ID 702-4164881-9686652 & Order ID 701-5629625-3289066 - Repeat customer, ordered twice in October and applied for refund on both orders.
Order ID 702-1529109-8117052 - Repeat customer - repurchased a 2-pack a day after applying for refund on previous order.
Money Recovered from Amazon (i.e., lost shipments)
We have received reimbursements for five units, totaling $129.08.
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