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Executive Summary

Sales Performance:

In October, total sales increased by 20%, reaching $20,388, driven in part by the Prime Big Day Deal. We also observed improvements in ad sales, ROAS, and TACoS, reflecting efficient ad spend and strong campaign performance.

The 1-pack product contributed 40.2% of total sales, with 185 units sold, generating $8,195.75 in revenue. The 2-pack accounted for the remaining 59.8%, with 153 units sold, resulting in $12,237.35 in sales.

2. Advertising Performance:

In October, ad spend increased by 11% as we began testing with AMC-generated audiences (Abondoned Cart). This increase in spend resulted in a 42% rise in impressions, which contributed to a 23% increase in ad sales. ROAS improved to 3.78, and TACoS strengthened to 7.1%.

Advertising spend increased by 11%

Advertising sales increased by 23%

Impressions decreased by 42%

ROAS improved from 3.43 to 3.78

TACoS decreased from 7.6% to 7.1%

Top Keywords & Products:

B07XDCK249 (own product targeting)

Precardix

Lower blood pressure

3. Keyword Trends:

The search volume for the main keyword, blood pressure supplement, has decreased.

4. Conversion Rates:

During this period, the 1-pack experienced a slight increase in conversion rate, driven by higher ad-generated traffic, which aligns with expected trends. The 2-pack maintained a consistent conversion rate compared to September, as the ad-driven traffic remained similar to the previous period.

5. Amazon Attribution & Storefront Analytics:

Traffic from Amazon Attribution decreased from 895 to 804, and we generated one sale through the attribution links, totaling $89.95.

Storefront traffic decreased from 836 to 753, and sales declined by 18%, totaling $444.60. The majority of storefront sales this month were driven by Amazon organic traffic.

6. Updates:

During the Prime Big Day Deal in October, we sold 85 units, generating a total of $4,920.75 in revenue.

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