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Advertising spending increased by 5%.Advertising sales experienced a slight decrease of 12%.Impressions grew by 8%.ACOS rose from 22.8% to 27.3%.ROAS decreased from 4.3 to 3.6.TACOS saw a slight increase, rising from 10.2% to 10.6%.Our top-performing keywords this month were "blood precardix" and "heart health supplements."
March 2025
Sales Overview
In March, total sales increased by 2% to $16,146.60. We sold fewer units compared to February, but our average selling price was higher, as there were no promotional events in March and we raised the price of the 2-pack. This contributed to the overall growth in sales.
During this time, search volume for "blood pressure supplement" declined by 82.2%, which impacted ad sales. Additionally, the price increase on our 2-pack on March 13th further contributed to the decline in conversions through the ads.
The 1-pack accounted for 62% of total orders, with 166 units sold, generating $7,461.70 in sales, while the 2-pack made up 38%, with 102 units sold, totalling $8,684.90. In total, 268 units were sold.
Buy Box Percentage & Account Health
There are no account health or buy box issues.
Conversion Rate
The 2-pack saw a slight improvement in conversion rate, while the 1-pack declined compared to February. Conversions were stronger last month for the 1-pack due to the Heart Month sale, and the absence of promotions this month impacted its performance. The 2-pack had more organic traffic compared to February, so its conversion rate improved slightly.
Advertising Performance
Ad spend saw a slight increase this period due to higher engagement with our campaigns. However, ad sales declined. The absence of promotions this month, compared to last month’s offers, which helped drive conversions, may have contributed to the decrease. Additionally, the recent price increase on our 2-pack likely impacted sales performance.
Market Share
The overall market experienced a 48% decline compared to the previous month, while our market share increased from 5.9% to 11%. Naka who was #1 in the market last month is not showing any market share currently, which means they may have gone out of stock at some point in March.
Top 5 Products:
Subscribe and Save
In March, our subscription count decreased from 172 to 128. Despite this, our shipped revenue increased by $1,009.32, and shipped units rose by 15. Subscribe & Save sales represented 27% of total sales, with 84 out of 268 units sold coming from the Subscribe & Save program.
The 15% off Subscribe & Save coupon was redeemed 13 times, generating total sales of $823.98.
Repeat Purchase Behaviour
The repeat customer share declined by 1.9%, due to a decline in repeat purchases of the 2-pack. Overall, repeat customers made up 4.4% of the total customer base during this period.
Amazon Attribution & Storefront Analytics
In March, traffic through attribution increased; however, it did not result in any sales.
Storefront Analytics
Storefront traffic saw a slight increase driven by attribution. Additionally, storefront sales increased by 65%, with a notable rise in sales from organic traffic.
Ratings & Reviews
In March, we received one 5-star review, one 4-star review, and one 3-star review, along with a few additional ratings. Our total star ratings remain the same as the previous month.
Refunds
We had $346.89 in refunds for March, an increase of $20.59 from February.
Money Recovered from Amazon (i.e. lost shipments)
We received reimbursements for 5 units, totalling $96.06.
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