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Advertising spending increased by 7%.Advertising sales saw a significant 33% increase.Impressions decreased by 8%.ACOS improved, dropping from 28.5% to 22.8%.ROAS increased from 3.5 to 4.3.TACOS slightly increased from 9.9% to 10.2%.Our top-performing keywords this month were “precardix” and “blood pressure medication.”
February 2025
Sales Overview
In February, total sales grew by 8%, reaching $15,774. This increase was driven by the Heart Month promotions, the $20 off coupon on the 2-pack, and the $5 off discount on the 1-pack.
The 1-pack accounted for 77% of total orders, with 244 units sold generating $9,757.80 in sales, while the 2-pack made up 23%, with 73 unit sold totalling $6,016.35. In total, 317 orders were placed.
Buy Box Percentage & Account Health
There are no account health or buy box issues.
Conversion Rate
In February, the conversion rate for the 1-pack improved, while the 2-pack declined compared to January. The 1-pack saw a decrease in impressions, which may have led to more organic traffic and a higher conversion rate. Additionally, the sale price played a role in influencing buying decisions throughout the month. In contrast, the 2-pack experienced the opposite effect, with more traffic from increased impressions but a lower conversion rate.
Advertising Performance
In February, the majority of ad sales came from our branded keywords. Fluctuations in search volume for our top keywords led to fewer overall impressions. However, we saw more clicks, and CPC increased. Ad spend rose due to greater engagement and higher overall CPC. ROAS improved as a result of the promotions.
Market Share
The overall market saw a slight increase of 1.1% compared to the previous month, and our market share grew from 4.4% to 5.9%. Our growth in market share was influenced by the promotion, along with the increase in search volume for 'blood pressure supplement,' which peaked mid-month, indicating that more customers were searching for our type of product.
Top 5 Products:
Naka saw a decline in their market share compared to last month, despite being in stock.
Subscribe and Save
In February, our subscription count slightly decreased from 174 to 172. Our shipped revenue decreased by $594.57, while shipped units increased by 9. Subscribe and Save sales accounted for 21% of the overall sales, and of the 315 units sold, 69 were from S&S.
The S&S coupon was paused in February due to the Heart Month promotion.
Promotions
In February, we ran a $20 off coupon on the 2-pack and set a sale price of $39.95 for the 1-pack.
The $20 off coupon for Heart Month was redeemed 28 times, generating a total sales of $1,938.60. Despite offering the coupon on the 2-pack, only 32.2% of customers used it, meaning the majority purchased at full price.
Repeat Purchase Behaviour
The repeat customer share decreased by -0.7%, driven by a decline in repeat purchases of the 1-pack. However, the 2-pack saw an increase in repeat customer share. Overall, repeat customers accounted for 6.3% of all customers during this period.
Amazon Attribution & Storefront Analytics
In February, traffic through attribution declined and we did not have any sales.
Storefront Analytics
In February, storefront traffic declined as we experienced less external traffic compared to last month; however, storefront sales increased. Customers may have been more inclined to purchase due to the promotions offered. We specifically noted an increase in sales through Sponsored Brand Ads and organic traffic.
Ratings & Reviews
In February, we received one 5-star, one 4-star, one 2-star, and one 1-star review, along with a few ratings. As a result, our overall star rating dropped from 3.9 to 3.8. We need 20 additional 5-star reviews to reach a 4.0-star rating.
Refunds
We had $326.3 in refunds for February, an increase of $178.8 from $147.50 in January.
Money Recovered from Amazon (i.e. lost shipments)
We received reimbursements for 2 units totalling $59.
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