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Executive Summary

Sales Performance:

In March, total sales increased by 2% to $16,146.60. We sold fewer units compared to February, but our average selling price was higher, as there were no promotional events in March and we raised the price of the 2-pack. This contributed to the overall growth in sales.

During this time, search volume for "blood pressure supplement" declined by 82.2%, which impacted ad sales. Additionally, the price increase on our 2-pack on March 13th further contributed to the decline in conversions through the ads.

The 1-pack accounted for 62% of total orders, with 166 units sold, generating $7,461.70 in sales, while the 2-pack made up 38%, with 102 units sold, totalling $8,684.90. In total, 268 units were sold.

2. Advertising Performance:

Ad spend saw a slight increase this period due to higher engagement with our campaigns. However, ad sales declined. The absence of promotions this month, compared to last month’s offers which helped drive conversions, may have contributed to the decrease. Additionally, the recent price increase on our 2-pack likely impacted sales performance.

Advertising spending increased by 5%.

Advertising sales experienced a slight decrease of 12%.

Impressions grew by 8%.

ACOS rose from 22.8% to 27.3%.

ROAS dropped from 4.3 to 3.6.

TACOS saw a slight increase, rising from 10.2% to 10.6%.

Our top-performing keywords this month were "blood precardix" and "heart health supplements."

3. Keyword Trends:

The search volume for “Blood Pressure Supplement” and “High Pressure Supplement” fluctuated in March.

4. Conversion Rates:

The 2-pack saw a slight improvement in conversion rate, while the 1-pack declined compared to February. Conversions were stronger last month for the 1-pack due to the Heart Month sale, and the absence of promotions this month impacted its performance. The 2-pack had more organic traffic compared to February, so its conversion rate improved slightly.

5. Amazon Attribution & Storefront Analytics:

In March, traffic through attribution increased; however, it did not result in any sales.

In March, storefront traffic saw a slight increase due to a higher number of impressions compared to the previous month. Additionally, storefront sales grew, with a notable rise in sales driven by organic traffic.

6. Updates:

The A/B test is still running on the bullet points. So far, there is no indication that one version performs significantly better than the other.

Version A is the original copy.

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