Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

July

Executive Summary

Prime Day

Sales Overview

In July, total sales increased by +25.2% compared to June, which can be attributed to Prime Day, as we offered promotions on both the Pack of 1 and Pack of 2, and experienced an increase in traffic.

The Pack of 1 accounted for 50.6% of total sales with 121 units sold, while the Pack of 2 represented 49.3% of total sales with 118 units sold.

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Buy Box Percentage & Account Health

In July, we had no issues with the Buy Box or Account Health.

Conversion Rate

In July, our conversion rate improved across both SKUs. This is likely due to the promotions we offered during Prime.

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Advertising Performance

Impressions increased, as did our ad spend, mainly due to Prime Day with higher CPCs, and more engagement with the ads. However, our ROAS declined to 2.16. There was a decline in ROAS specifically leading up to Prime Day.

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Advertising spend increased by +38.4%.

Advertising sales decreased by -12%.

Impressions increased by +29.3% this month.

We noticed a 57.7% increase in ACoS, compared to the previous month.

ROAS has decreased to 2.16 as our ACoS has increased.

Our top keywords this month were “precardix, “pre cardix”, “blood pressure”, and “blood pressure supplement”.

Market Share

In June, the market expanded, and our market share grew from 4.7% to 4.8%. This increase was primarily due to higher sales during Prime Days, driven by the sale price offers on both the Pack of 1 and Pack of 2.

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Top 5 Products:

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Subscribe and Save

In July, our subscription count decreased by -6.3%, and shipped revenue decreased by 12.2%. This could be due to reducing the seller-funded discount to 0% during the Prime Day sale.

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Repeat Purchase Behaviour

The number of repeat customers and repeat orders increased compared to the previous month. Repeat customers accounted for 7.2% of the total customer base, with most repeat orders being for the Pack of 2.

June:

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July:

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Amazon Attribution & Storefront Analytics

In July, we experienced a slight increase in traffic through attribution, and generated $169.90 in sales.

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Storefront Analytics

In July, we experienced an increase in traffic to the storefront; however, sales decreased. We noticed a decline in sales attributed to both organic traffic and Sponsored Brand ads.

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