Total sales increased by +25.2%, due to Prime Day and the promotions we offered.
The Pack of 1 accounted for 50.6% of total sales with 121 units sold, while the Pack of 2 represented 49.3% of total sales with 118 units sold.
Advertising Performance:
Impressions increased this month, and there was a +38.4% increase in ad spending, while ad sales decreased by -12%. There was a decrease in ROAS, while TACOS increased.
Keyword Trends:
Overall the search volume for ‘blood pressure supplement’ was down throughout July.
Conversion Rates:
The conversion rates for both the Pack of 1 and the Pack of 2 declined in July.
Amazon Attribution & Storefront Analytics:
In July, we experienced a slight increase in traffic through attribution, resulting in total sales of $169.90. For the storefront, our traffic Increased, however our sales decreased.
Challenges & Resolutions:
Small Business Badge: We are still communicating with Amazon support to get Small business badge for our listings.
7. Recommendations/Updates:
We have set up A/B testing on the bullet points and will monitor the performance to determine if one set of bullet points shows an improvement in conversion.
Once the Premium A+ content is approved, we will upload it to the listings.
Executive Summary